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As of November 11, 2026, Kroger and United Supermarkets are about the same. You'd pay roughly the same for the same groceries at either.
Kroger wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Biggest saving at KrogerStarbucks Seasonal Flavored Pumpkin Spice Coffee Pods Box - 32 Count$26.99 vs $38.99 at United Supermarkets — save $12.00
Biggest saving at United SupermarketsBeef Choice Brisket Point Cut (1 Brisket)$19.98 vs $26.93 at Kroger — save $6.95
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Kroger and United Supermarkets.
| Product | Kroger | United Supermarkets |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.29 | $2.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.59 | $3.49 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.74 | $0.79 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $5.99 |
| Thomas' Original English Muffins | $4.29 | $3.99 |
| Coca-Cola Soda Cans | $11.99 | $10.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.99 | $5.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $5.00 | $4.49 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.99 | $2.50 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.50 | $3.79 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.49 | $3.00 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $3.00 | $3.29 |
| belVita Blueberry Breakfast Bars Biscuits | $4.99 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.29 | $1.49 |
| Spam 25% Less Sodium Meat 12 Oz | $4.59 | $4.29 |
| Total | $63.23 | $61.57 |
United Supermarkets is $1.66 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Kroger | United Supermarkets | CheaperGap |
|---|---|---|---|
| Fresh produce27 items | $4.85 | $5.08 | Kroger · 5% |
| Meat316 items | $6.80 | $7.07 | Kroger · 4% |
| Dairy700 items | $4.68 | $4.81 | Kroger · 3% |
| Snacks1,050 items | $5.18 | $5.02 | United Supermarkets · 3% |
| Ready meals679 items | $5.20 | $5.29 | Kroger · 2% |
| Beverages1,572 items | $6.42 | $6.38 | United Supermarkets · 1% |
| Frozen204 items | $5.36 | $5.43 | Kroger · 1% |
| Bakery375 items | $4.61 | $4.59 | Same |
| Pantry1,089 items | $4.45 | $4.44 | Same |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Kroger | United Supermarkets | CheaperGap |
|---|---|---|---|
| Under $31,354 items | $2.14 | $2.20 | Kroger · 3% |
| $3 to $104,177 items | $5.40 | $5.38 | Same |
| Over $10512 items | $13.67 | $13.75 | Kroger · 1% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Kroger | United Supermarkets | CheaperGap |
|---|---|---|---|
 Score A888 items | $5.12 | $5.06 | United Supermarkets · 1% |
 Score AB1,439 items | $5.25 | $5.25 | Same |
 Score B1,876 items | $4.85 | $4.89 | Kroger · 1% |
 Score C1,840 items | $6.11 | $6.11 | Same |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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