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H-E-B vs United Supermarkets

As of November 11, 2026, H-E-B is cheaper. You'd pay about 11% less for the same groceries at H-E-B than at United Supermarkets.

H-E-B vs United Supermarkets at a glance

  • It's not a clean sweep: United Supermarkets is still cheaper on fresh produce (46% less).
  • On the healthiest products (ingredient score A or AB), H-E-B is 9% cheaper.
  • The same 15-product basket costs $54.59 at H-E-B and $61.57 at United Supermarkets.

H-E-B vs United Supermarkets: 7,647 products compared

  • H-E-B: cheaper on 6,446 items — overall winner on average price
  • United Supermarkets: beats H-E-B on 1,163 items — but loses overall
  • Same price: 38 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.48 at H-E-B vs $5.01 at United Supermarkets
  • Basket savings: save about $10.60 on a 20-item basket at H-E-B (53¢ less per item)

Calculated by multiplying the average 53¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and United Supermarkets prices are

  • Within 10%: 2,848 items
  • 10% to 25% apart: 3,684 items
  • More than 25% apart: 1,077 items
  • Typical gap: 13% per item, where the prices differ
  • Cotton Blues Cheesecake Company Cheesecake Original

    Biggest saving at H-E-BCotton Blues Cheesecake Company Cheesecake Original$29.98 vs $49.99 at United Supermarkets — save $20.01

  • Danish Assorted 4 Count - Each

    Biggest saving at United SupermarketsDanish Assorted 4 Count - Each$7.99 vs $15.49 at H-E-B — save $7.50

The same basket at H-E-B and United Supermarkets

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and United Supermarkets.

ProductH-E-BUnited Supermarkets
Daisy Squeezable Sour Cream 14 Ounces$2.94$2.99
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$3.49
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.79
Nutella Hazelnut Spread with Cocoa$4.97$5.99
Thomas' Original English Muffins$3.77$3.99
Coca-Cola Soda Cans$8.42$10.99
El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz$5.47$5.99
King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count$4.72$4.49
Alani Nu Pink Slush Sugar Free Energy Drink Can$2.67$2.50
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$3.79
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$3.00
Eggo Buttermilk Waffles - 10 ct Frozen$2.96$3.29
belVita Blueberry Breakfast Bars Biscuits$3.97$4.49
Star Kist Tuna, In Water, Chunk Light 5 Oz$1.12$1.49
Spam 25% Less Sodium Meat 12 Oz$3.72$4.29
Total$54.59$61.57

H-E-B is $6.98 cheaper on this basket.

H-E-B vs United Supermarkets prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BUnited SupermarketsCheaperGap
Fresh produce27 items$9.08$4.92United Supermarkets · 46%
Beverages1,316 items$4.63$5.43H-E-B · 15%
Dairy614 items$4.33$4.93H-E-B · 12%
Frozen320 items$4.89$5.55H-E-B · 12%
Ready meals1,074 items$4.18$4.74H-E-B · 12%
Pantry2,064 items$4.13$4.57H-E-B · 10%
Snacks1,435 items$4.68$5.19H-E-B · 10%
Bakery446 items$4.56$4.97H-E-B · 8%
Meat290 items$5.68$6.13H-E-B · 7%

H-E-B vs United Supermarkets on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BUnited SupermarketsCheaperGap
Under $32,116 items$2.01$2.25H-E-B · 11%
$3 to $105,192 items$4.90$5.53H-E-B · 11%
Over $10339 items$13.42$14.32H-E-B · 6%

Healthier groceries: H-E-B vs United Supermarkets

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BUnited SupermarketsCheaperGap
Score A1,260 items$4.84$5.14H-E-B · 6%
Score AB1,801 items$4.56$5.10H-E-B · 11%
Score B2,492 items$4.38$4.96H-E-B · 12%
Score C2,094 items$4.30$4.93H-E-B · 13%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and United Supermarkets rank on price

  • H-E-B: #4 of 80 stores. Cheaper than 72 of the 75 stores it's compared with, prices about 16% below theirs on average.
  • United Supermarkets: #22 of 80 stores. Cheaper than 53 of the 75 stores it's compared with, prices about 5% below theirs on average.

Cheaper than H-E-B

Cheaper than United Supermarkets

Prices are periodic snapshots and may differ from your local store.

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