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As of November 11, 2026, Price Rite Marketplace is cheaper. You'd pay about 12% less for the same groceries at Price Rite Marketplace than at Kroger.
Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 56¢ price difference by a standard 20-item grocery trip.
Biggest saving at KrogerBubba Burger Beef Chuck with Sweet Onions Burgers 6 Pack$9.99 vs $16.49 at Price Rite Marketplace — save $6.50
Biggest saving at Price Rite MarketplaceCarvel Lil' Love Chocolate & Vanilla Ice Cream Cake with Crunchies Frozen$9.99 vs $17.99 at Kroger — save $8.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Kroger and Price Rite Marketplace.
| Product | Kroger | Price Rite Marketplace |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.29 | $2.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.59 | $3.49 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.74 | $0.50 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $3.99 |
| Thomas' Original English Muffins | $4.29 | $3.99 |
| Coca-Cola Soda Cans | $11.99 | $8.39 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $5.00 | $2.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.99 | $2.59 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.50 | $2.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.49 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $3.00 | $2.99 |
| Eggo Blueberry Waffles - 10 ct | $3.00 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $4.99 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.29 | $1.00 |
| Spam 25% Less Sodium Meat 12 Oz | $4.59 | $4.19 |
| Total | $60.24 | $50.07 |
Price Rite Marketplace is $10.17 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Kroger | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Frozen77 items | $6.80 | $5.72 | Price Rite Marketplace · 16% |
| Pantry368 items | $3.71 | $3.15 | Price Rite Marketplace · 15% |
| Snacks469 items | $4.94 | $4.26 | Price Rite Marketplace · 14% |
| Bakery172 items | $4.87 | $4.25 | Price Rite Marketplace · 13% |
| Beverages544 items | $5.27 | $4.69 | Price Rite Marketplace · 11% |
| Ready meals339 items | $4.82 | $4.36 | Price Rite Marketplace · 10% |
| Dairy218 items | $4.13 | $3.75 | Price Rite Marketplace · 9% |
| Baby food29 items | $5.39 | $5.05 | Price Rite Marketplace · 6% |
| Meat104 items | $5.41 | $5.07 | Price Rite Marketplace · 6% |
| Fresh produce36 items | $2.00 | $2.07 | Kroger · 3% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Kroger | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Under $3820 items | $2.14 | $1.94 | Price Rite Marketplace · 9% |
| $3 to $101,418 items | $5.41 | $4.75 | Price Rite Marketplace · 12% |
| Over $10126 items | $14.62 | $12.87 | Price Rite Marketplace · 12% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Kroger | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
 Score A315 items | $4.22 | $3.72 | Price Rite Marketplace · 12% |
 Score AB486 items | $4.60 | $3.97 | Price Rite Marketplace · 14% |
 Score B820 items | $4.64 | $4.14 | Price Rite Marketplace · 11% |
 Score C743 items | $5.25 | $4.66 | Price Rite Marketplace · 11% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
On Oct 16: Price Rite Marketplace 11% cheaper. On Nov 11: Price Rite Marketplace 12% cheaper. Each point is one price update (9 so far).
Prices are periodic snapshots and may differ from your local store.
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