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Kroger vs Price Rite Marketplace: Which Is Cheaper?

As of September 17, 2026, Price Rite Marketplace is cheaper. You'd pay about 11% less for the same groceries at Price Rite Marketplace than at Kroger.

The breakdown — 2,133 products compared

  • Price Rite Marketplace: cheaper on 1,449 items — overall winner on average price
  • Kroger: beats Price Rite Marketplace on 396 items — but loses overall
  • Same price: 288 items

Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.25 at Price Rite Marketplace vs $4.76 at Kroger
  • Basket savings: save about $10.20 on a 20-item basket at Price Rite Marketplace (51¢ less per item)

Calculated by multiplying the average 51¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Kroger: cheaper on fresh produce (6%)
  • Price Rite Marketplace: cheaper on frozen (16%), pantry (15%), snacks (12%), beverages (10%), ready meals (10%), dairy (9%), bakery (8%), baby foods (8%), meat (7%)

Compared across 10 aisles, each averaged separately.

Prices are periodic snapshots and may differ from your local store.

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