H-E-B vs Kroger

H-E-B vs Kroger at a glance

• It's not a clean sweep: Kroger is still cheaper on fresh produce (5% less).
• On the healthiest products (ingredient score A or AB), H-E-B is 10% cheaper.
• The same 15-product basket costs $54.59 at H-E-B and $63.23 at Kroger.

How far apart H-E-B and Kroger prices are

• Within 10%: 2,559 items
• 10% to 25% apart: 2,671 items
• More than 25% apart: 686 items
• Typical gap: 11.4% per item, where the prices differ

• 

  Biggest saving at H-E-BPURAMINO DHA & ARA Hypoallergenic Infant Formula Can$69.97 vs $81.99 at Kroger — save $12.02

• 

  Biggest saving at KrogerBakery Cake 1 Layer Black Forest Cream Split - Each$12.61 vs $22.87 at H-E-B — save $10.26

The same basket at H-E-B and Kroger

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Kroger.

H-E-B is $8.64 cheaper on this basket.

H-E-B vs Kroger prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Kroger on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Kroger

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Kroger	CheaperGap
Score A1,100 items	$4.23	$4.68	H-E-B · 10%
Score AB1,496 items	$4.47	$4.99	H-E-B · 10%
Score B1,768 items	$4.79	$5.33	H-E-B · 10%
Score C1,605 items	$5.45	$6.15	H-E-B · 11%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

How the H-E-B vs Kroger price gap has changed

On Oct 16: H-E-B 11% cheaper. On Nov 11: H-E-B 11% cheaper. Each point is one price update (9 so far).