Compare stores

vs

H-E-B vs Kroger: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 12% less for the same groceries at H-E-B than at Kroger.

The breakdown — 5,597 products compared

  • H-E-B: cheaper on 4,788 items — overall winner on average price
  • Kroger: beats H-E-B on 750 items — but loses overall
  • Same price: 59 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

Download on the App Store

Estimated savings

  • Average prices: $4.71 at H-E-B vs $5.33 at Kroger
  • Basket savings: save about $12.40 on a 20-item basket at H-E-B (62¢ less per item)

Calculated by multiplying the average 62¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on beverages (16%), frozen (14%), pantry (11%), snacks (11%), baby foods (10%), bakery (10%), dairy (10%), ready meals (10%), meat (9%)
  • Kroger: cheaper on fresh produce (5%)

Compared across 10 aisles, each averaged separately.

Cheaper in H-E-B

Ingredient score C
Big Red Soda 12 pk Cans, 12 oz

Big Red Soda 12 pk Cans, 12 oz

$6.00H-E-B
$11.99Kroger
Ingredient score C
Sunkist Diet Orange Soda 12 oz Cans 12 pk

Sunkist Diet Orange Soda 12 oz Cans 12 pk

$6.00H-E-B
$11.99Kroger
Ingredient score C
Canada Dry Fruit Splash Strawberry Ginger Ale Soda 12 pk Cans 12 oz

Canada Dry Fruit Splash Strawberry Ginger Ale Soda 12 pk Cans 12 oz

$6.00H-E-B
$11.99Kroger
Ingredient score C
A&w Root Beer Float Soda 12 pk Cans 12 oz

A&w Root Beer Float Soda 12 pk Cans 12 oz

$6.00H-E-B
$11.99Kroger
Ingredient score C
7Up Zero Sugar Lime Lemon Caffeine Free Soda 12 pk Cans 12 oz

7Up Zero Sugar Lime Lemon Caffeine Free Soda 12 pk Cans 12 oz

$6.00H-E-B
$11.99Kroger
Ingredient score C
7Up Zero Sugar Cherry Flavored Caffeine Free Soda 12 pk Cans 12 oz

7Up Zero Sugar Cherry Flavored Caffeine Free Soda 12 pk Cans 12 oz

$6.00H-E-B
$11.99Kroger

Cheaper in Kroger

Ingredient score C
Fresh Aloe Vera Leaf

Fresh Aloe Vera Leaf

$0.99Kroger
$1.98H-E-B
Ingredient score A
Fresh Anaheim Peppers Avg 0.255 lb

Fresh Anaheim Peppers Avg 0.255 lb

$0.25Kroger
$0.50H-E-B
Ingredient score A
Fresh Jumbo Hass Avocado

Fresh Jumbo Hass Avocado

$1.29Kroger
$2.47H-E-B
Ingredient score A
Harris Teeter Fresh Seedless Red Grapes

Harris Teeter Fresh Seedless Red Grapes

$1.98Kroger
$3.59H-E-B
Ingredient score A
Fresh Red Onion, Avg. 1.0 lb

Fresh Red Onion, Avg. 1.0 lb

$0.80Kroger
$1.38H-E-B
Ingredient score C
Jumex Mango Aguas Frescas, 11.3 oz

Jumex Mango Aguas Frescas, 11.3 oz

$0.50Kroger
$0.84H-E-B

Prices are periodic snapshots and may differ from your local store.

We are independent — stores don't pay us for placement.

All images, logos, and trademarks belong to their respective owners.