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As of November 11, 2026, Central Market is cheaper. You'd pay about 5% less for the same groceries at Central Market than at Kroger.
Central Market wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 24¢ price difference by a standard 20-item grocery trip.
Biggest saving at KrogerCultivar Coffee Elevation Blend Whole Bean - 12 OZ$15.99 vs $21.99 at Central Market — save $6.00
Biggest saving at Central MarketLamb Loin Chops$6.99 vs $12.23 at Kroger — save $5.24
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Kroger and Central Market.
| Product | Kroger | Central Market |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.29 | $2.94 |
| Almond Breeze Dairy Free Unsweetened Original Almond Milk Half Gallon | $3.79 | $3.67 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $4.89 |
| Arm & Hammer Baking Soda, 1 lb. | $1.33 | $1.52 |
| Thomas' Original English Muffins | $4.29 | $3.77 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $6.49 | $6.42 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $3.00 | $2.96 |
| Eggo Blueberry Waffles - 10 ct | $3.00 | $2.96 |
| Celsius Sparkling Tropical Vibe 12 Fl Oz | $2.00 | $2.47 |
| Jet-Puffed Marshmallows 12 Ounces | $2.49 | $1.98 |
| CELSIUS Sparkling Watermelon Energy Drink Can | $2.00 | $2.47 |
| Pepperidge Farm Chessmen Butter Cookies - 7.25 Oz | $4.99 | $4.52 |
| Ben & Jerry's Half Baked Ice Cream 16 Ounces | $5.49 | $4.87 |
| Ben & Jerry's Cherry Garcia Ice Cream 16 Ounces | $5.49 | $4.87 |
| Snow's Wild Caught Chopped Clams | $2.79 | $2.46 |
| Total | $55.93 | $52.77 |
Central Market is $3.16 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Kroger | Central Market | CheaperGap |
|---|---|---|---|
| Fresh produce84 items | $2.06 | $2.46 | Kroger · 16% |
| Baby food34 items | $6.64 | $6.14 | Central Market · 8% |
| Ready meals73 items | $5.96 | $5.51 | Central Market · 8% |
| Bakery65 items | $5.73 | $5.33 | Central Market · 7% |
| Dairy115 items | $5.55 | $5.19 | Central Market · 7% |
| Meat58 items | $7.27 | $6.76 | Central Market · 7% |
| Pantry249 items | $5.09 | $4.79 | Central Market · 6% |
| Frozen30 items | $6.35 | $6.04 | Central Market · 5% |
| Snacks105 items | $5.09 | $4.87 | Central Market · 4% |
| Beverages127 items | $5.20 | $5.16 | Central Market · 1% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Kroger | Central Market | CheaperGap |
|---|---|---|---|
| Under $3231 items | $2.02 | $2.00 | Central Market · 1% |
| $3 to $10663 items | $5.60 | $5.28 | Central Market · 6% |
| Over $1052 items | $14.92 | $14.76 | Central Market · 1% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Kroger | Central Market | CheaperGap |
|---|---|---|---|
 Score A271 items | $4.42 | $4.34 | Central Market · 2% |
 Score AB315 items | $5.43 | $5.09 | Central Market · 6% |
 Score B224 items | $5.18 | $4.86 | Central Market · 6% |
 Score C136 items | $6.51 | $6.32 | Central Market · 3% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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