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As of November 11, 2026, H-E-B is barely cheaper. You'd pay about 1% less for the same groceries at H-E-B than at Central Market.
Calculated by multiplying the average 5¢ price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BSouthern Style Spices Bulk Cut & Sifted Tarragon Leaves, lb$35.48 vs $41.49 at Central Market — save $6.01

Biggest saving at Central MarketSpaghetti Squash (Us/Mex)$2.83 vs $4.90 at H-E-B — save $2.07
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Central Market.
| Product | H-E-B | Central Market |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $2.94 |
| Almond Breeze Dairy Free Unsweetened Original Almond Milk Half Gallon | $3.67 | $3.67 |
| Nutella Hazelnut Spread with Cocoa | $4.97 | $4.89 |
| Arm & Hammer Baking Soda, 1 lb. | $1.52 | $1.52 |
| Thomas' Original English Muffins | $3.77 | $3.77 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $6.42 | $6.42 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $2.96 |
| Eggo Blueberry Waffles - 10 ct | $2.96 | $2.96 |
| Celsius Sparkling Tropical Vibe 12 Fl Oz | $2.47 | $2.47 |
| Jet-Puffed Marshmallows 12 Ounces | $1.98 | $1.98 |
| CELSIUS Sparkling Watermelon Energy Drink Can | $2.47 | $2.47 |
| Pepperidge Farm Chessmen Butter Cookies - 7.25 Oz | $4.52 | $4.52 |
| Ben & Jerry's Half Baked Ice Cream 16 Ounces | $4.87 | $4.87 |
| Ben & Jerry's Cherry Garcia Ice Cream 16 Ounces | $4.87 | $4.87 |
| Snow's Wild Caught Chopped Clams | $2.26 | $2.46 |
| Total | $52.65 | $52.77 |
H-E-B is $0.12 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Central Market | CheaperGap |
|---|---|---|---|
| Fresh produce300 items | $2.57 | $2.72 | H-E-B · 6% |
| Baby food97 items | $4.52 | $4.68 | H-E-B · 3% |
| Beverages296 items | $4.17 | $4.30 | H-E-B · 3% |
| Frozen123 items | $4.16 | $4.07 | Central Market · 2% |
| Meat170 items | $7.17 | $7.34 | H-E-B · 2% |
| Bakery117 items | $4.50 | $4.56 | H-E-B · 1% |
| Pantry960 items | $5.04 | $5.09 | H-E-B · 1% |
| Dairy322 items | $4.17 | $4.16 | Same |
| Ready meals288 items | $4.91 | $4.89 | Same |
| Snacks332 items | $4.35 | $4.34 | Same |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Central Market | CheaperGap |
|---|---|---|---|
| Under $31,100 items | $2.09 | $2.14 | H-E-B · 2% |
| $3 to $101,807 items | $5.30 | $5.33 | H-E-B · 1% |
| Over $10131 items | $15.70 | $16.14 | H-E-B · 3% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Central Market | CheaperGap |
|---|---|---|---|
| $4.53 | $4.60 | H-E-B · 1% | |
| $4.69 | $4.72 | H-E-B · 1% | |
| $4.09 | $4.13 | H-E-B · 1% | |
| $5.26 | $5.33 | H-E-B · 1% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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