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H-E-B vs Central Market

As of November 11, 2026, H-E-B is barely cheaper. You'd pay about 1% less for the same groceries at H-E-B than at Central Market.

H-E-B vs Central Market at a glance

  • It's not a clean sweep: Central Market is still cheaper on frozen (2% less).
  • On the healthiest products (ingredient score A or AB), H-E-B is 1% cheaper.
  • The same 15-product basket costs $52.65 at H-E-B and $52.77 at Central Market.

H-E-B vs Central Market: 3,038 products compared

  • H-E-B: cheaper on 455 items — overall winner on average price
  • Central Market: beats H-E-B on 411 items — but loses overall
  • Same price: 2,172 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.59 at H-E-B vs $4.64 at Central Market
  • Basket savings: save about 100¢ on a 20-item basket at H-E-B (5¢ less per item)

Calculated by multiplying the average 5¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Central Market prices are

  • Within 10%: 432 items
  • 10% to 25% apart: 305 items
  • More than 25% apart: 129 items
  • Typical gap: 10% per item, where the prices differ
  • Southern Style Spices Bulk Cut & Sifted Tarragon Leaves, lb

    Biggest saving at H-E-BSouthern Style Spices Bulk Cut & Sifted Tarragon Leaves, lb$35.48 vs $41.49 at Central Market — save $6.01

  • Spaghetti Squash (Us/Mex)

    Biggest saving at Central MarketSpaghetti Squash (Us/Mex)$2.83 vs $4.90 at H-E-B — save $2.07

The same basket at H-E-B and Central Market

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Central Market.

ProductH-E-BCentral Market
Daisy Squeezable Sour Cream 14 Ounces$2.94$2.94
Almond Breeze Dairy Free Unsweetened Original Almond Milk Half Gallon$3.67$3.67
Nutella Hazelnut Spread with Cocoa$4.97$4.89
Arm & Hammer Baking Soda, 1 lb.$1.52$1.52
Thomas' Original English Muffins$3.77$3.77
Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces$6.42$6.42
Eggo Buttermilk Waffles - 10 ct Frozen$2.96$2.96
Eggo Blueberry Waffles - 10 ct$2.96$2.96
Celsius Sparkling Tropical Vibe 12 Fl Oz$2.47$2.47
Jet-Puffed Marshmallows 12 Ounces$1.98$1.98
CELSIUS Sparkling Watermelon Energy Drink Can$2.47$2.47
Pepperidge Farm Chessmen Butter Cookies - 7.25 Oz$4.52$4.52
Ben & Jerry's Half Baked Ice Cream 16 Ounces$4.87$4.87
Ben & Jerry's Cherry Garcia Ice Cream 16 Ounces$4.87$4.87
Snow's Wild Caught Chopped Clams$2.26$2.46
Total$52.65$52.77

H-E-B is $0.12 cheaper on this basket.

H-E-B vs Central Market prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BCentral MarketCheaperGap
Fresh produce300 items$2.57$2.72H-E-B · 6%
Baby food97 items$4.52$4.68H-E-B · 3%
Beverages296 items$4.17$4.30H-E-B · 3%
Frozen123 items$4.16$4.07Central Market · 2%
Meat170 items$7.17$7.34H-E-B · 2%
Bakery117 items$4.50$4.56H-E-B · 1%
Pantry960 items$5.04$5.09H-E-B · 1%
Dairy322 items$4.17$4.16Same
Ready meals288 items$4.91$4.89Same
Snacks332 items$4.35$4.34Same

H-E-B vs Central Market on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BCentral MarketCheaperGap
Under $31,100 items$2.09$2.14H-E-B · 2%
$3 to $101,807 items$5.30$5.33H-E-B · 1%
Over $10131 items$15.70$16.14H-E-B · 3%

Healthier groceries: H-E-B vs Central Market

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BCentral MarketCheaperGap
Score A1,151 items$4.53$4.60H-E-B · 1%
Score AB887 items$4.69$4.72H-E-B · 1%
Score B591 items$4.09$4.13H-E-B · 1%
Score C409 items$5.26$5.33H-E-B · 1%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Central Market rank on price

  • H-E-B: #4 of 80 stores. Cheaper than 72 of the 75 stores it's compared with, prices about 16% below theirs on average.
  • Central Market: #9 of 80 stores. Cheaper than 45 of the 50 stores it's compared with, prices about 9% below theirs on average.

Cheaper than H-E-B

Cheaper than Central Market

  • Woodman's — 13% cheaper than Central Market
  • Wegmans — 4% cheaper than Central Market
  • ShopRite — 1% cheaper than Central Market

Prices are periodic snapshots and may differ from your local store.

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