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Kroger vs Target: Which Is Cheaper?

As of September 17, 2026, Target is barely cheaper. You'd pay about 1% less for the same groceries at Target than at Kroger.

The breakdown — 4,183 products compared

  • Target: cheaper on 2,652 items — overall winner on average price
  • Kroger: beats Target on 1,032 items — but loses overall
  • Same price: 499 items

Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.71 at Target vs $5.80 at Kroger
  • Basket savings: save about $1.80 on a 20-item basket at Target (9¢ less per item)

Calculated by multiplying the average 9¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Kroger: cheaper on pantry (8%), baby foods (1%), ready meals (1%)
  • Target: cheaper on frozen (10%), meat (8%), bakery (7%), dairy (6%), snacks (4%), beverages (3%)

Compared across 9 aisles, each averaged separately.

Cheaper in Kroger

Ingredient score B
Liquid I.V. Hydration Multiplier Zero Sugar Electrolytes Rainbow Sherbet Drink Mix Packets

Liquid I.V. Hydration Multiplier Zero Sugar Electrolytes Rainbow Sherbet Drink Mix Packets

$8.99Kroger
$17.35Target
Ingredient score B
Nutella B-ready Crispy Wafers, 2 ct

Nutella B-ready Crispy Wafers, 2 ct

$2.79Kroger
$5.29Target
Ingredient score B
Quest Nutrition 15g Protein Cookie - Chocolate Chip Cookie - 8ct

Quest Nutrition 15g Protein Cookie - Chocolate Chip Cookie - 8ct

$9.49Kroger
$17.59Target
Ingredient score B
Liquid I.V. Strawberry Lemonade Hydration Multiplier Powdered Electrolyte Drink Mix, 6 Count Packets

Liquid I.V. Strawberry Lemonade Hydration Multiplier Powdered Electrolyte Drink Mix, 6 Count Packets

$8.99Kroger
$16.65Target
Ingredient score A
Kinder's the Fajita Blend 1 oz 1 oz Envelope

Kinder's the Fajita Blend 1 oz 1 oz Envelope

$1.00Kroger
$1.79Target
Ingredient score B
Hellmann's Real Mayonnaise Squeeze Bottle, 5.5 oz

Hellmann's Real Mayonnaise Squeeze Bottle, 5.5 oz

$3.79Kroger
$6.69Target

Cheaper in Target

Ingredient score AB
Ben's Original Ready Rice Basmati Rice Easy Dinner Side 17.3 oz Pouch

Ben's Original Ready Rice Basmati Rice Easy Dinner Side 17.3 oz Pouch

$2.29Target
$4.49Kroger
Ingredient score B
Duke's Sugar Free Real Mayonnaise Squeeze Bottle, 18 oz

Duke's Sugar Free Real Mayonnaise Squeeze Bottle, 18 oz

$2.99Target
$5.79Kroger
Ingredient score AB
Rustic Bakery Organic Crackers Flatbread Bites Rosemary & Olive Oil - 4oz

Rustic Bakery Organic Crackers Flatbread Bites Rosemary & Olive Oil - 4oz

$3.99Target
$7.49Kroger
Ingredient score C
Planet Oat Dairy Free Shelf Stable Original Oat Milk Quart

Planet Oat Dairy Free Shelf Stable Original Oat Milk Quart

$2.59Target
$4.79Kroger
Ingredient score B
Ortega Cheez-It Flavored Taco Shells - 4.6oz

Ortega Cheez-It Flavored Taco Shells - 4.6oz

$2.23Target
$3.99Kroger
Ingredient score AB
Vermont Creamery Goat Cheese Wild Blueberry Lemon & Thyme Hand Rolled

Vermont Creamery Goat Cheese Wild Blueberry Lemon & Thyme Hand Rolled

$3.99Target
$6.99Kroger

Prices are periodic snapshots and may differ from your local store.

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