Kroger vs Target

Kroger vs Target at a glance

• It's not a clean sweep: Kroger is cheaper in 2 of 9 aisles, led by pantry (8% less).
• For items over $10, Kroger is the cheaper store (11% less on average).
• On the healthiest products (ingredient score A or AB), the two stores cost the same on average.
• The same 15-product basket costs $60.05 at Target and $65.16 at Kroger.

How far apart Kroger and Target prices are

• Within 10%: 1,755 items
• 10% to 25% apart: 1,623 items
• More than 25% apart: 454 items
• Typical gap: 10.7% per item, where the prices differ

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  Biggest saving at KrogerQuest Keto Friendly Chocolate Chip 15g Protein Soft & Chewy Cookie - 4 ct$10.49 vs $19.29 at Target — save $8.80

• 

  Biggest saving at TargetBOOST Very Vanilla 20g High Protein Balanced Nutritional Drinks - 12 pk$15.49 vs $20.99 at Kroger — save $5.50

The same basket at Kroger and Target

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Kroger and Target.

Target is $5.11 cheaper on this basket.

Kroger vs Target prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Kroger vs Target on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Kroger vs Target

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Kroger	Target	CheaperGap
Score A742 items	$5.21	$5.46	Kroger · 5%
Score AB1,102 items	$5.55	$5.35	Target · 4%
Score B1,242 items	$5.55	$5.65	Kroger · 2%
Score C1,226 items	$6.69	$6.36	Target · 5%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

How the Kroger vs Target price gap has changed

On Oct 16: tied. On Nov 1: Target 1% cheaper. Each point is one price update (6 so far).