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As of November 11, 2026, Price Rite Marketplace is cheaper. You'd pay about 12% less for the same groceries at Price Rite Marketplace than at Target.
Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 59¢ price difference by a standard 20-item grocery trip.
Biggest saving at Price Rite MarketplacePremier Protein Vanilla 30g High Protein Shakes - 4 pk$12.99 vs $23.99 at Target — save $11.00
Biggest saving at TargetDr Pepper Soda - 24 pk$12.59 vs $16.99 at Price Rite Marketplace — save $4.40
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Price Rite Marketplace and Target.
| Product | Price Rite Marketplace | Target |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.99 | $3.19 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.49 | $3.69 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.89 |
| Nutella Hazelnut Spread with Cocoa | $3.99 | $4.99 |
| Thomas' Original English Muffins | $3.99 | $3.39 |
| Coca-Cola Soda Cans | $8.39 | $8.89 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.59 | $2.79 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $6.29 | $6.69 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.49 | $3.19 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.99 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.99 | $2.99 |
| Eggo Blueberry Waffles - 10 ct | $2.99 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $4.49 | $4.19 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.00 | $0.99 |
| Spam 25% Less Sodium Meat 12 Oz | $4.19 | $4.19 |
| Total | $53.37 | $56.05 |
Price Rite Marketplace is $2.68 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Price Rite Marketplace | Target | CheaperGap |
|---|---|---|---|
| Pantry348 items | $3.31 | $4.54 | Price Rite Marketplace · 27% |
| Snacks511 items | $4.19 | $4.93 | Price Rite Marketplace · 15% |
| Frozen64 items | $4.94 | $5.51 | Price Rite Marketplace · 10% |
| Beverages282 items | $5.39 | $5.71 | Price Rite Marketplace · 6% |
| Bakery131 items | $4.20 | $4.44 | Price Rite Marketplace · 5% |
| Ready meals276 items | $3.80 | $4.02 | Price Rite Marketplace · 5% |
| Dairy65 items | $4.39 | $4.59 | Price Rite Marketplace · 4% |
| Meat78 items | $4.99 | $5.17 | Price Rite Marketplace · 4% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Price Rite Marketplace | Target | CheaperGap |
|---|---|---|---|
| Under $3603 items | $2.05 | $2.34 | Price Rite Marketplace · 12% |
| $3 to $101,105 items | $4.85 | $5.19 | Price Rite Marketplace · 7% |
| Over $1069 items | $12.72 | $19.97 | Price Rite Marketplace · 36% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Price Rite Marketplace | Target | CheaperGap |
|---|---|---|---|
 Score A245 items | $3.93 | $4.99 | Price Rite Marketplace · 21% |
 Score AB389 items | $4.04 | $4.58 | Price Rite Marketplace · 12% |
 Score B591 items | $4.06 | $4.71 | Price Rite Marketplace · 14% |
 Score C552 items | $4.60 | $4.97 | Price Rite Marketplace · 7% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
On Oct 16: Price Rite Marketplace 12% cheaper. On Nov 11: Price Rite Marketplace 12% cheaper. Each point is one price update (9 so far).
Prices are periodic snapshots and may differ from your local store.
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