H-E-B vs Target

H-E-B vs Target at a glance

• H-E-B is cheaper in all 9 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 17% cheaper.
• The same 15-product basket costs $56.29 at H-E-B and $59.35 at Target.

How far apart H-E-B and Target prices are

• Within 10%: 3,499 items
• 10% to 25% apart: 1,389 items
• More than 25% apart: 296 items
• Typical gap: 6.6% per item, where the prices differ

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  Biggest saving at H-E-BTillamook Sharp Cheddar Cheese Block - 1 Lb$6.97 vs $11.96 at Target — save $4.99

• 

  Biggest saving at TargetChosen Foods 100% Pure Avocado Oil$12.99 vs $22.97 at H-E-B — save $9.98

The same basket at H-E-B and Target

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Target.

H-E-B is $3.06 cheaper on this basket.

H-E-B vs Target prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Target on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Target

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Target	CheaperGap
Score A885 items	$4.80	$6.14	H-E-B · 22%
Score AB1,374 items	$5.05	$5.91	H-E-B · 14%
Score B1,637 items	$4.89	$5.41	H-E-B · 10%
Score C1,338 items	$4.93	$5.43	H-E-B · 9%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

How the H-E-B vs Target price gap has changed

On Oct 16: H-E-B 13% cheaper. On Nov 11: H-E-B 13% cheaper. Each point is one price update (9 so far).