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H-E-B vs Target: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 13% less for the same groceries at H-E-B than at Target.

The breakdown — 5,047 products compared

  • H-E-B: cheaper on 4,284 items — overall winner on average price
  • Target: beats H-E-B on 730 items — but loses overall
  • Same price: 33 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.95 at H-E-B vs $5.67 at Target
  • Basket savings: save about $14.40 on a 20-item basket at H-E-B (72¢ less per item)

Calculated by multiplying the average 72¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on pantry (26%), baby foods (20%), ready meals (11%), beverages (9%), snacks (9%), dairy (8%), frozen (5%), meat (4%), bakery (3%)

H-E-B comes out cheaper in every aisle compared.

Cheaper in H-E-B

Ingredient score AB
Diamond of California Chopped Hazelnuts, 2.25 oz

Diamond of California Chopped Hazelnuts, 2.25 oz

$2.00H-E-B
$3.99Target
Ingredient score B
Quest Nutrition 15g Protein Cookie - Chocolate Chip Cookie - 8ct

Quest Nutrition 15g Protein Cookie - Chocolate Chip Cookie - 8ct

$8.88H-E-B
$17.59Target
Ingredient score B
Kedem Kosher Vanilla Flavor Tea Biscuits, 4.2 oz

Kedem Kosher Vanilla Flavor Tea Biscuits, 4.2 oz

$0.72H-E-B
$1.39Target
Ingredient score A
Heinz Organic Ketchup, 14 oz

Heinz Organic Ketchup, 14 oz

$4.48H-E-B
$7.99Target
Ingredient score A
Welch's Natural Concord Grape Spread 18 oz

Welch's Natural Concord Grape Spread 18 oz

$3.27H-E-B
$5.79Target
Ingredient score C
Gatorade Recover Chocolate Chip Whey Protein Bar 2.8 oz

Gatorade Recover Chocolate Chip Whey Protein Bar 2.8 oz

$2.28H-E-B
$3.99Target

Cheaper in Target

Ingredient score AB
RXBAR 10g Protein Bars - Nut Butter and Oat Honey Cinnamon Peanut Butter, 1.9 oz

RXBAR 10g Protein Bars - Nut Butter and Oat Honey Cinnamon Peanut Butter, 1.9 oz

$1.49Target
$2.78H-E-B
Ingredient score B
Aloha Protein Bar Peanut Butter Cup Organic 1.98 oz

Aloha Protein Bar Peanut Butter Cup Organic 1.98 oz

$1.49Target
$2.69H-E-B
Ingredient score B
Aloha Protein Bar Organic Chocolate Chip Cookie Dough 1.98 oz

Aloha Protein Bar Organic Chocolate Chip Cookie Dough 1.98 oz

$1.49Target
$2.69H-E-B
Ingredient score AB
Kikkoman Less Sodium Soy Sauce, 10 oz

Kikkoman Less Sodium Soy Sauce, 10 oz

$1.89Target
$3.38H-E-B
Ingredient score AB
Ben's Original Ready Rice Basmati Rice Easy Dinner Side 17.3 oz Pouch

Ben's Original Ready Rice Basmati Rice Easy Dinner Side 17.3 oz Pouch

$2.29Target
$3.98H-E-B
Ingredient score AB
Gogo Squeez Yogurtz Low Fat Blueberry Yogurt Snack Pouches 4 ct

Gogo Squeez Yogurtz Low Fat Blueberry Yogurt Snack Pouches 4 ct

$2.29Target
$3.97H-E-B

Prices are periodic snapshots and may differ from your local store.

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