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As of November 11, 2026, Hy-Vee is cheaper. You'd pay about 5% less for the same groceries at Hy-Vee than at The Fresh Grocer.
Hy-Vee wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 27¢ price difference by a standard 20-item grocery trip.
Biggest saving at Hy-VeeBibigo Frozen Mini Wontons Pork & Vegetable Dumplings, 24 oz.$5.49 vs $10.59 at The Fresh Grocer — save $5.10
Biggest saving at The Fresh GrocerBOOST Plus Ready to Drink Vanilla Protein Shake Multipack$23.49 vs $32.99 at Hy-Vee — save $9.50
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hy-Vee and The Fresh Grocer.
| Product | Hy-Vee | The Fresh Grocer |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $4.19 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $2.99 | $3.99 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $4.49 |
| Arm & Hammer Baking Soda, 1 lb. | $1.52 | $0.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $2.77 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.99 | $5.39 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.99 | $5.39 |
| 7UP Lime Lemon Caffeine-Free Soda Bottle | $3.29 | $3.51 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.48 | $4.49 |
| belVita Blueberry Breakfast Bars Biscuits | $3.33 | $4.00 |
| Belvita Cinnamon Brown Sugar Breakfast Biscuits 5 Pack | $3.33 | $4.00 |
| Hormel Original Pepperoni 6 Oz | $4.46 | $6.59 |
| Lunchables Pepperoni Pizza Lunch Combinations Fun Pack 1 Ea | $2.94 | $4.58 |
| Lunchables Turkey & American Lunch Combinations Fun Pack! 1 Ea | $2.84 | $4.58 |
| Hillshire Farm Ultra Thin Sliced Honey Ham Sandwich Meat 9 Oz | $4.99 | $6.99 |
| Total | $54.25 | $65.95 |
Hy-Vee is $11.70 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Hy-Vee | The Fresh Grocer | CheaperGap |
|---|---|---|---|
| Beverages117 items | $4.97 | $5.62 | Hy-Vee · 11% |
| Ready meals185 items | $5.15 | $5.54 | Hy-Vee · 7% |
| Bakery77 items | $4.35 | $4.63 | Hy-Vee · 6% |
| Dairy145 items | $4.53 | $4.82 | Hy-Vee · 6% |
| Snacks200 items | $5.62 | $5.92 | Hy-Vee · 5% |
| Pantry136 items | $5.32 | $5.08 | The Fresh Grocer · 4% |
| Meat61 items | $6.17 | $6.08 | The Fresh Grocer · 1% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Hy-Vee | The Fresh Grocer | CheaperGap |
|---|---|---|---|
| Under $3169 items | $2.36 | $2.39 | Hy-Vee · 1% |
| $3 to $10733 items | $5.18 | $5.49 | Hy-Vee · 6% |
| Over $1057 items | $12.51 | $13.08 | Hy-Vee · 4% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Hy-Vee | The Fresh Grocer | CheaperGap |
|---|---|---|---|
 Score A86 items | $5.61 | $5.63 | Same |
 Score AB238 items | $5.55 | $5.77 | Hy-Vee · 4% |
 Score B347 items | $4.78 | $5.00 | Hy-Vee · 4% |
 Score C288 items | $5.03 | $5.49 | Hy-Vee · 8% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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