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As of November 11, 2026, Price Rite Marketplace is cheaper. You'd pay about 13% less for the same groceries at Price Rite Marketplace than at Hy-Vee.
Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 58¢ price difference by a standard 20-item grocery trip.
Biggest saving at Hy-VeeDr Pepper Soda - 24 pk$11.99 vs $16.99 at Price Rite Marketplace — save $5.00
Biggest saving at Price Rite MarketplaceBOOST Plus Ready to Drink Vanilla Protein Shake Multipack$24.99 vs $32.99 at Hy-Vee — save $8.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hy-Vee and Price Rite Marketplace.
| Product | Hy-Vee | Price Rite Marketplace |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $2.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $2.99 | $3.49 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.77 | $0.50 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $3.99 |
| Thomas' Original English Muffins | $3.97 | $3.99 |
| Coca-Cola Soda Cans | $9.99 | $8.39 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $2.00 | $2.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $2.59 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $2.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.48 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $2.99 |
| Eggo Blueberry Waffles - 10 ct | $2.96 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $3.33 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.14 | $1.00 |
| Spam 25% Less Sodium Meat 12 Oz | $4.99 | $4.19 |
| Total | $52.67 | $50.07 |
Price Rite Marketplace is $2.60 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Hy-Vee | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Pantry543 items | $4.01 | $3.02 | Price Rite Marketplace · 25% |
| Snacks806 items | $4.68 | $3.98 | Price Rite Marketplace · 15% |
| Frozen84 items | $4.93 | $4.34 | Price Rite Marketplace · 12% |
| Dairy246 items | $4.38 | $3.91 | Price Rite Marketplace · 11% |
| Bakery216 items | $4.58 | $4.12 | Price Rite Marketplace · 10% |
| Beverages562 items | $5.19 | $4.74 | Price Rite Marketplace · 9% |
| Ready meals511 items | $4.25 | $3.87 | Price Rite Marketplace · 9% |
| Baby food26 items | $5.92 | $5.46 | Price Rite Marketplace · 8% |
| Meat133 items | $4.80 | $4.45 | Price Rite Marketplace · 7% |
| Fresh produce67 items | $2.38 | $2.36 | Price Rite Marketplace · 1% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Hy-Vee | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Under $31,182 items | $2.32 | $1.97 | Price Rite Marketplace · 15% |
| $3 to $101,935 items | $5.44 | $4.72 | Price Rite Marketplace · 13% |
| Over $1088 items | $14.44 | $13.54 | Price Rite Marketplace · 6% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Hy-Vee | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
 Score A411 items | $4.43 | $3.68 | Price Rite Marketplace · 17% |
 Score AB635 items | $4.51 | $3.80 | Price Rite Marketplace · 16% |
 Score B1,121 items | $4.46 | $3.89 | Price Rite Marketplace · 13% |
 Score C1,038 items | $4.67 | $4.19 | Price Rite Marketplace · 10% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
On Oct 16: Price Rite Marketplace 14% cheaper. On Nov 11: Price Rite Marketplace 13% cheaper. Each point is one price update (9 so far).
Prices are periodic snapshots and may differ from your local store.
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