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Hy-Vee vs Price Rite Marketplace: Which Is Cheaper?

As of September 17, 2026, Price Rite Marketplace is cheaper. You'd pay about 12% less for the same groceries at Price Rite Marketplace than at Hy-Vee.

The breakdown — 2,804 products compared

  • Price Rite Marketplace: cheaper on 1,868 items — overall winner on average price
  • Hy-Vee: beats Price Rite Marketplace on 729 items — but loses overall
  • Same price: 207 items

Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $3.97 at Price Rite Marketplace vs $4.51 at Hy-Vee
  • Basket savings: save about $10.80 on a 20-item basket at Price Rite Marketplace (54¢ less per item)

Calculated by multiplying the average 54¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Price Rite Marketplace: cheaper on pantry (23%), fresh produce (22%), frozen (19%), snacks (12%), meat (10%), ready meals (9%), beverages (8%), bakery (7%), dairy (6%)

Price Rite Marketplace comes out cheaper in every aisle compared.

Cheaper in Hy-Vee

Ingredient score B
Town House Flipsides Oven Baked Crackers Original 9.2 oz

Town House Flipsides Oven Baked Crackers Original 9.2 oz

$2.00Hy-Vee
$3.99Price Rite Marketplace
Ingredient score B
Club Crackers Original

Club Crackers Original

$2.00Hy-Vee
$3.99Price Rite Marketplace
Ingredient score B
Town House Pita Oven Baked Crackers Sea Salt 9.5 oz

Town House Pita Oven Baked Crackers Sea Salt 9.5 oz

$2.00Hy-Vee
$3.99Price Rite Marketplace
Ingredient score B
Town House Oven Baked Crackers Original 13.8 oz

Town House Oven Baked Crackers Original 13.8 oz

$2.00Hy-Vee
$3.99Price Rite Marketplace
Ingredient score B
Kellogg's Frosted Flakes Original Breakfast Cereal, 12 oz

Kellogg's Frosted Flakes Original Breakfast Cereal, 12 oz

$2.00Hy-Vee
$3.99Price Rite Marketplace
Ingredient score C
Pillsbury Ready to Bake! Pumpkin Cookies with Cream Cheese Flavored Chips 14 oz Package

Pillsbury Ready to Bake! Pumpkin Cookies with Cream Cheese Flavored Chips 14 oz Package

$2.00Hy-Vee
$3.99Price Rite Marketplace

Cheaper in Price Rite Marketplace

Ingredient score C
Reese's Big Cup Pb&j Strawberry Milk Chocolate Peanut Butter Cup Candy Pack 1.4 oz 1.4 oz

Reese's Big Cup Pb&j Strawberry Milk Chocolate Peanut Butter Cup Candy Pack 1.4 oz 1.4 oz

$1.00Price Rite Marketplace
$2.00Hy-Vee
Ingredient score B
Glico Pocky Chocolate Cream Covered Biscuit Sticks 1.41 oz Box

Glico Pocky Chocolate Cream Covered Biscuit Sticks 1.41 oz Box

$1.00Price Rite Marketplace
$1.99Hy-Vee
Ingredient score B
Glico Pocky Cookies and Cream Covered Biscuit Sticks 1.41 oz

Glico Pocky Cookies and Cream Covered Biscuit Sticks 1.41 oz

$1.00Price Rite Marketplace
$1.99Hy-Vee
Ingredient score B
Glico Pocky Biscuit Sticks Strawberry Cream 1.41 oz

Glico Pocky Biscuit Sticks Strawberry Cream 1.41 oz

$1.00Price Rite Marketplace
$1.99Hy-Vee
Ingredient score B
Reese's Milk Chocolate Peanut Butter Cups Candy Pack 1.5 oz 1.5 oz

Reese's Milk Chocolate Peanut Butter Cups Candy Pack 1.5 oz 1.5 oz

$1.00Price Rite Marketplace
$1.99Hy-Vee
Ingredient score AB
Chi Chi's Restaurant Style Salsa Mild 16 oz 16 oz

Chi Chi's Restaurant Style Salsa Mild 16 oz 16 oz

$1.99Price Rite Marketplace
$3.89Hy-Vee

Prices are periodic snapshots and may differ from your local store.

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