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As of November 11, 2026, Hannaford is cheaper. You'd pay about 7% less for the same groceries at Hannaford than at The Fresh Grocer.
Hannaford wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 38¢ price difference by a standard 20-item grocery trip.
Biggest saving at HannafordHebrew National 100% Kosher Beef Franks Family Pack - 20 ct$14.99 vs $21.99 at The Fresh Grocer — save $7.00
Biggest saving at The Fresh GrocerImpossible Foods Made From Plants For People Who Love Meat 24 Oz$14.99 vs $19.99 at Hannaford — save $5.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hannaford and The Fresh Grocer.
| Product | Hannaford | The Fresh Grocer |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.99 | $4.19 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.49 | $3.99 |
| Nutella Hazelnut Spread with Cocoa | $4.99 | $4.49 |
| Arm & Hammer Baking Soda, 1 lb. | $1.29 | $0.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $3.09 | $2.77 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $4.49 | $5.39 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $4.49 | $5.39 |
| 7UP Lime Lemon Caffeine-Free Soda Bottle | $2.69 | $3.51 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.79 | $4.49 |
| belVita Blueberry Breakfast Bars Biscuits | $4.29 | $4.00 |
| Belvita Cinnamon Brown Sugar Breakfast Biscuits 5 Pack | $4.29 | $4.00 |
| Hormel Original Pepperoni 6 Oz | $4.49 | $6.59 |
| Lunchables Pepperoni Pizza Lunch Combinations Fun Pack 1 Ea | $3.50 | $4.58 |
| Lunchables Turkey & American Lunch Combinations Fun Pack! 1 Ea | $3.50 | $4.58 |
| Hillshire Farm Ultra Thin Sliced Honey Ham Sandwich Meat 9 Oz | $4.49 | $6.99 |
| Total | $55.87 | $65.95 |
Hannaford is $10.08 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Hannaford | The Fresh Grocer | CheaperGap |
|---|---|---|---|
| Beverages108 items | $5.29 | $6.41 | Hannaford · 18% |
| Ready meals172 items | $4.92 | $5.58 | Hannaford · 12% |
| Bakery75 items | $4.17 | $4.59 | Hannaford · 9% |
| Dairy110 items | $4.68 | $5.04 | Hannaford · 7% |
| Snacks176 items | $5.47 | $5.76 | Hannaford · 5% |
| Meat80 items | $8.48 | $8.13 | The Fresh Grocer · 4% |
| Pantry144 items | $5.03 | $5.11 | Hannaford · 1% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Hannaford | The Fresh Grocer | CheaperGap |
|---|---|---|---|
| Under $3147 items | $2.33 | $2.38 | Hannaford · 2% |
| $3 to $10677 items | $5.12 | $5.60 | Hannaford · 9% |
| Over $1063 items | $14.03 | $14.08 | Same |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Hannaford | The Fresh Grocer | CheaperGap |
|---|---|---|---|
 Score A98 items | $6.56 | $6.17 | The Fresh Grocer · 6% |
 Score AB218 items | $5.42 | $5.93 | Hannaford · 9% |
 Score B293 items | $4.80 | $5.07 | Hannaford · 5% |
 Score C278 items | $5.25 | $5.93 | Hannaford · 11% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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