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H-E-B vs Hy-Vee: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 14% less for the same groceries at H-E-B than at Hy-Vee.

The breakdown — 8,434 products compared

  • H-E-B: cheaper on 6,385 items — overall winner on average price
  • Hy-Vee: beats H-E-B on 1,270 items — but loses overall
  • Same price: 779 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.57 at H-E-B vs $5.28 at Hy-Vee
  • Basket savings: save about $14.20 on a 20-item basket at H-E-B (71¢ less per item)

Calculated by multiplying the average 71¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on fresh produce (34%), pantry (18%), frozen (16%), ready meals (13%), beverages (12%), dairy (11%), meat (11%), snacks (11%), bakery (11%), baby foods (9%)

H-E-B comes out cheaper in every aisle compared.

Cheaper in H-E-B

Ingredient score A
Fresh Large Mango

Fresh Large Mango

$1.50H-E-B
$2.99Hy-Vee
Ingredient score A
Sicilian Village Marinated Green and Black Olives 1.7 oz 1.7 oz

Sicilian Village Marinated Green and Black Olives 1.7 oz 1.7 oz

$1.50H-E-B
$2.99Hy-Vee
Ingredient score B
Mateo's Mild Southwest Ranch Taco Seasoning, 1 oz

Mateo's Mild Southwest Ranch Taco Seasoning, 1 oz

$1.00H-E-B
$1.99Hy-Vee
Ingredient score C
Mateo's Medium Ancho Chile Taco Seasoning, 1 oz

Mateo's Medium Ancho Chile Taco Seasoning, 1 oz

$1.00H-E-B
$1.99Hy-Vee
Ingredient score A
Fresh Cucumber

Fresh Cucumber

$0.65H-E-B
$1.29Hy-Vee
Ingredient score B
Ranch Style Canned Pinto Beans

Ranch Style Canned Pinto Beans

$1.36H-E-B
$2.69Hy-Vee

Cheaper in Hy-Vee

Ingredient score AB
Laughing Cow Dill Pickle Cheese Wedge 5.4 oz

Laughing Cow Dill Pickle Cheese Wedge 5.4 oz

$2.00Hy-Vee
$3.98H-E-B
Ingredient score B
Kellogg's Frosted Flakes Original Breakfast Cereal, 12 oz

Kellogg's Frosted Flakes Original Breakfast Cereal, 12 oz

$2.00Hy-Vee
$3.98H-E-B
Ingredient score B
The Laughing Cow Creamy Spicy Pepper Jack Variety Spreadable Cheese Wedges 5.4 oz Box (8 Count) 8 Pack

The Laughing Cow Creamy Spicy Pepper Jack Variety Spreadable Cheese Wedges 5.4 oz Box (8 Count) 8 Pack

$2.00Hy-Vee
$3.97H-E-B
Ingredient score B
Club Snack Stacks Original Crackers, 6 ct

Club Snack Stacks Original Crackers, 6 ct

$2.00Hy-Vee
$3.97H-E-B
Ingredient score B
Club Minis Hidden Valley Ranch Baked Crackers, 11 oz

Club Minis Hidden Valley Ranch Baked Crackers, 11 oz

$2.00Hy-Vee
$3.97H-E-B
Ingredient score B
Laughing Cow Light 8P 5.4 oz

Laughing Cow Light 8P 5.4 oz

$2.00Hy-Vee
$3.97H-E-B

Prices are periodic snapshots and may differ from your local store.

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