H-E-B vs Hy-Vee

H-E-B vs Hy-Vee at a glance

• H-E-B is cheaper in all 10 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 15% cheaper.
• The same 15-product basket costs $56.29 at H-E-B and $59.39 at Hy-Vee.

How far apart H-E-B and Hy-Vee prices are

• Within 10%: 2,608 items
• 10% to 25% apart: 3,606 items
• More than 25% apart: 2,198 items
• Typical gap: 16% per item, where the prices differ

• 

  Biggest saving at H-E-BH-E-B Wild Caught Tail-on Jumbo New Harvest Brown Gulf Shrimp, 16-25 ct/lb$12.97 vs $25.49 at Hy-Vee — save $12.52

• 

  Biggest saving at Hy-VeeMonster Energy Ultra Variety Pack Liberty Sugar Free Energy Drink 12 Pack - 16 fl oz$14.99 vs $24.97 at H-E-B — save $9.98

The same basket at H-E-B and Hy-Vee

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Hy-Vee.

H-E-B is $3.10 cheaper on this basket.

H-E-B vs Hy-Vee prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Hy-Vee on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Hy-Vee

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Hy-Vee	CheaperGap
Score A1,524 items	$4.32	$5.18	H-E-B · 17%
Score AB2,168 items	$4.59	$5.30	H-E-B · 13%
Score B2,839 items	$4.60	$5.28	H-E-B · 13%
Score C2,556 items	$4.88	$5.50	H-E-B · 11%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

How the H-E-B vs Hy-Vee price gap has changed

On Oct 16: H-E-B 14% cheaper. On Nov 11: H-E-B 13% cheaper. Each point is one price update (9 so far).