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As of November 11, 2026, Central Market is cheaper. You'd pay about 11% less for the same groceries at Central Market than at Hy-Vee.
Central Market wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 64¢ price difference by a standard 20-item grocery trip.
Biggest saving at Hy-VeeLuxardo Maraschino Cherries, 14.1 oz$23.99 vs $29.99 at Central Market — save $6.00
Biggest saving at Central MarketKendamil Organic 0-12 Months Milk-Based Infant Formula with Iron 28.2 oz$39.94 vs $49.99 at Hy-Vee — save $10.05
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hy-Vee and Central Market.
| Product | Hy-Vee | Central Market |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $2.94 |
| Almond Breeze Dairy Free Unsweetened Original Almond Milk Half Gallon | $2.99 | $3.67 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $4.89 |
| Arm & Hammer Baking Soda, 1 lb. | $1.52 | $1.52 |
| Thomas' Original English Muffins | $3.97 | $3.77 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $5.69 | $6.42 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $2.96 |
| Eggo Blueberry Waffles - 10 ct | $2.96 | $2.96 |
| Celsius Sparkling Tropical Vibe 12 Fl Oz | $2.48 | $2.47 |
| Jet-Puffed Marshmallows 12 Ounces | $1.98 | $1.98 |
| CELSIUS Sparkling Watermelon Energy Drink Can | $2.48 | $2.47 |
| Pepperidge Farm Chessmen Butter Cookies - 7.25 Oz | $4.99 | $4.52 |
| Ben & Jerry's Half Baked Ice Cream 16 Ounces | $4.69 | $4.87 |
| Ben & Jerry's Cherry Garcia Ice Cream 16 Ounces | $4.69 | $4.87 |
| Impossible Foods Beef, Ground 12 Oz | $8.99 | $6.78 |
| Total | $58.82 | $57.09 |
Central Market is $1.73 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Hy-Vee | Central Market | CheaperGap |
|---|---|---|---|
| Pantry732 items | $6.82 | $5.86 | Central Market · 14% |
| Baby food57 items | $5.16 | $4.58 | Central Market · 11% |
| Beverages188 items | $5.50 | $4.89 | Central Market · 11% |
| Snacks312 items | $5.40 | $4.79 | Central Market · 11% |
| Bakery83 items | $5.89 | $5.33 | Central Market · 9% |
| Ready meals217 items | $6.14 | $5.59 | Central Market · 9% |
| Dairy110 items | $5.26 | $4.82 | Central Market · 8% |
| Meat60 items | $7.00 | $7.41 | Hy-Vee · 6% |
| Fresh produce145 items | $2.62 | $2.66 | Hy-Vee · 2% |
| Frozen48 items | $5.67 | $5.54 | Central Market · 2% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Hy-Vee | Central Market | CheaperGap |
|---|---|---|---|
| Under $3405 items | $2.26 | $2.09 | Central Market · 7% |
| $3 to $101,447 items | $6.22 | $5.47 | Central Market · 12% |
| Over $10123 items | $14.40 | $13.61 | Central Market · 6% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Hy-Vee | Central Market | CheaperGap |
|---|---|---|---|
 Score A654 items | $5.88 | $5.27 | Central Market · 10% |
 Score AB629 items | $6.27 | $5.65 | Central Market · 10% |
 Score B414 items | $5.36 | $4.71 | Central Market · 12% |
 Score C278 items | $6.04 | $5.33 | Central Market · 12% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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