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H-E-B vs Price Rite Marketplace: Which Is Cheaper?

As of September 17, 2026, H-E-B and Price Rite Marketplace are about the same. You'd pay roughly the same for the same groceries at either.

The breakdown — 2,356 products compared

  • Price Rite Marketplace: cheaper on 1,017 items — overall winner on average price
  • H-E-B: beats Price Rite Marketplace on 1,323 items — but loses overall
  • Same price: 16 items

Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $3.92 at Price Rite Marketplace vs $3.93 at H-E-B
  • Basket savings: save about 20¢ on a 20-item basket at Price Rite Marketplace (1¢ less per item)

Calculated by multiplying the average 1¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on fresh produce (27%), beverages (6%), ready meals (1%), dairy, baby foods
  • Price Rite Marketplace: cheaper on pantry (7%), snacks (5%), frozen (1%), bakery, meat

Compared across 10 aisles, each averaged separately.

Cheaper in H-E-B

Ingredient score A
Jumbo Garlic 1 ct

Jumbo Garlic 1 ct

$0.50H-E-B
$1.00Price Rite Marketplace
Ingredient score A
Fresh Brown Coconut

Fresh Brown Coconut

$2.22H-E-B
$4.39Price Rite Marketplace
Ingredient score A
Bellino Minced Garlic 7.5 oz

Bellino Minced Garlic 7.5 oz

$1.17H-E-B
$2.29Price Rite Marketplace
Ingredient score A
Fresh Red Cabbage Each

Fresh Red Cabbage Each

$2.33H-E-B
$4.47Price Rite Marketplace
Ingredient score A
Acorn Squash 1.60 lbs ($1.99 lb)

Acorn Squash 1.60 lbs ($1.99 lb)

$1.62H-E-B
$2.98Price Rite Marketplace
Ingredient score A
Fresh Zucchini Squash, Avg. 0.45 lb

Fresh Zucchini Squash, Avg. 0.45 lb

$0.62H-E-B
$1.12Price Rite Marketplace

Cheaper in Price Rite Marketplace

Ingredient score B
Albanese World's Best 12 Flavor Gummi Bears Candy, 9 oz

Albanese World's Best 12 Flavor Gummi Bears Candy, 9 oz

$1.99Price Rite Marketplace
$3.98H-E-B
Ingredient score B
Albanese Berry Flavor Gummi Bears, 9 oz

Albanese Berry Flavor Gummi Bears, 9 oz

$1.99Price Rite Marketplace
$3.98H-E-B
Ingredient score C
Teddy Grahams Honey Graham Snacks Kids Snacks 10 oz 10 oz

Teddy Grahams Honey Graham Snacks Kids Snacks 10 oz 10 oz

$1.99Price Rite Marketplace
$3.98H-E-B
Ingredient score A
Mezzetta Roasted Red Bell Peppers

Mezzetta Roasted Red Bell Peppers

$1.99Price Rite Marketplace
$3.97H-E-B
Ingredient score A
Wasa Sourdough Crispbread Crackers Non Gmo Ingredients & Fat Free 9.7 oz

Wasa Sourdough Crispbread Crackers Non Gmo Ingredients & Fat Free 9.7 oz

$1.99Price Rite Marketplace
$3.97H-E-B
Ingredient score B
Wasa Multi Grain Crispbread Multigrain Crackers Non Gmo Ingredients Fat Free 9.7 oz

Wasa Multi Grain Crispbread Multigrain Crackers Non Gmo Ingredients Fat Free 9.7 oz

$1.99Price Rite Marketplace
$3.97H-E-B

Prices are periodic snapshots and may differ from your local store.

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