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As of November 11, 2026, Price Rite Marketplace is barely cheaper. You'd pay about 2% less for the same groceries at Price Rite Marketplace than at H-E-B.
Price Rite Marketplace wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 7¢ price difference by a standard 20-item grocery trip.
Biggest saving at H-E-BSteak-Umm Sliced Steaks 21 Oz$8.39 vs $14.99 at Price Rite Marketplace — save $6.60
Biggest saving at Price Rite MarketplaceHershey Assorted Chocolate Halloween Candy Variety Bag - 23.05 Oz 55 Count$5.99 vs $11.94 at H-E-B — save $5.95
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Price Rite Marketplace.
| Product | H-E-B | Price Rite Marketplace |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $2.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $3.49 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.50 |
| Nutella Hazelnut Spread with Cocoa | $4.97 | $3.99 |
| Thomas' Original English Muffins | $3.77 | $3.99 |
| Coca-Cola Soda Cans | $8.42 | $8.39 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.72 | $2.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $2.59 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $2.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $2.99 |
| Eggo Blueberry Waffles - 10 ct | $2.96 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $3.97 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.12 | $1.00 |
| Spam 25% Less Sodium Meat 12 Oz | $3.72 | $4.19 |
| Total | $52.08 | $50.07 |
Price Rite Marketplace is $2.01 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Fresh produce70 items | $2.14 | $2.63 | H-E-B · 19% |
| Pantry496 items | $3.33 | $3.07 | Price Rite Marketplace · 8% |
| Snacks639 items | $4.24 | $3.91 | Price Rite Marketplace · 8% |
| Beverages466 items | $4.34 | $4.58 | H-E-B · 5% |
| Frozen85 items | $4.69 | $4.60 | Price Rite Marketplace · 2% |
| Dairy154 items | $3.85 | $3.88 | H-E-B · 1% |
| Ready meals403 items | $3.83 | $3.87 | H-E-B · 1% |
| Baby food30 items | $5.10 | $5.11 | Same |
| Bakery181 items | $4.21 | $4.23 | Same |
| Meat97 items | $4.30 | $4.32 | Same |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
| Under $31,133 items | $2.13 | $2.01 | Price Rite Marketplace · 5% |
| $3 to $101,434 items | $4.95 | $4.91 | Price Rite Marketplace · 1% |
| Over $1064 items | $14.51 | $14.87 | H-E-B · 2% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Price Rite Marketplace | CheaperGap |
|---|---|---|---|
 Score A373 items | $3.59 | $3.53 | Price Rite Marketplace · 2% |
 Score AB514 items | $4.00 | $3.84 | Price Rite Marketplace · 4% |
 Score B892 items | $3.92 | $3.84 | Price Rite Marketplace · 2% |
 Score C852 items | $4.16 | $4.17 | Same |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
On Oct 16: Price Rite Marketplace 1% cheaper. On Nov 11: Price Rite Marketplace 2% cheaper. Each point is one price update (9 so far).
Prices are periodic snapshots and may differ from your local store.
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