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H-E-B vs Grocery Outlet

As of November 11, 2026, Grocery Outlet is cheaper. You'd pay about 6% less for the same groceries at Grocery Outlet than at H-E-B.

H-E-B vs Grocery Outlet at a glance

  • It's not a clean sweep: H-E-B is still cheaper on beverages (5% less).
  • The same 15-product basket costs $61.79 at H-E-B and $65.31 at Grocery Outlet.
  • On the healthiest products (ingredient score A or AB), Grocery Outlet is 7% cheaper.

H-E-B vs Grocery Outlet: 879 products compared

  • Grocery Outlet: cheaper on 452 items — overall winner on average price
  • H-E-B: beats Grocery Outlet on 422 items — but loses overall
  • Same price: 5 items

Grocery Outlet wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at Grocery Outlet

  • Average prices: $3.98 at Grocery Outlet vs $4.22 at H-E-B
  • Basket savings: save about $4.80 on a 20-item basket at Grocery Outlet (24¢ less per item)

Calculated by multiplying the average 24¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Grocery Outlet prices are

  • Within 10%: 453 items
  • 10% to 25% apart: 217 items
  • More than 25% apart: 204 items
  • Typical gap: 9.2% per item, where the prices differ
  • Primal Kitchen Avocado Oil Mayo 12 Ounces

    Biggest saving at H-E-BPrimal Kitchen Avocado Oil Mayo 12 Ounces$7.77 vs $11.99 at Grocery Outlet — save $4.22

  • Rao's Made For Home Meat Trio Frozen

    Biggest saving at Grocery OutletRao's Made For Home Meat Trio Frozen$5.99 vs $9.98 at H-E-B — save $3.99

The same basket at H-E-B and Grocery Outlet

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Grocery Outlet.

ProductH-E-BGrocery Outlet
Daisy Squeezable Sour Cream 14 Ounces$2.94$2.89
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$6.49
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.79
Thomas' Original English Muffins$3.77$3.79
Coca-Cola Soda Cans$8.42$10.03
El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz$5.47$5.49
King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count$4.72$4.29
Alani Nu Pink Slush Sugar Free Energy Drink Can$2.67$2.61
Dave's Killer Bread Organic Thin-Sliced 21 Whole Grains & Seeds Bread 20 Ounces$5.78$5.49
Eggo Buttermilk Waffles - 10 ct Frozen$2.96$2.99
Cheez-It Original Baked Snack Crackers Made with 100% Real Cheese 12.4 Ounces$3.77$2.49
Little Debbie Sandwich Cookies, Oatmeal Creme Pies 12 Ea$3.18$2.79
Spam 25% Less Sodium Meat 12 Oz$3.72$3.99
Spam, Classic 12 Oz$3.72$3.99
Drumstick Classic Vanilla Ice Cream Cones$6.74$7.19
Total$61.79$65.31

H-E-B is $3.52 cheaper on this basket — the opposite of the overall result, which averages every matched product.

H-E-B vs Grocery Outlet prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BGrocery OutletCheaperGap
Dairy46 items$4.21$3.63Grocery Outlet · 14%
Snacks162 items$4.46$3.83Grocery Outlet · 14%
Meat43 items$5.75$5.03Grocery Outlet · 13%
Pantry117 items$3.60$3.36Grocery Outlet · 7%
Ready meals144 items$4.48$4.23Grocery Outlet · 6%
Beverages212 items$4.16$4.38H-E-B · 5%
Bakery123 items$3.86$3.70Grocery Outlet · 4%

H-E-B vs Grocery Outlet on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BGrocery OutletCheaperGap
Under $3330 items$2.30$2.07Grocery Outlet · 10%
$3 to $10539 items$5.22$5.03Grocery Outlet · 4%

Healthier groceries: H-E-B vs Grocery Outlet

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BGrocery OutletCheaperGap
Score A120 items$3.73$3.48Grocery Outlet · 7%
Score AB190 items$4.37$4.06Grocery Outlet · 7%
Score B268 items$4.10$3.91Grocery Outlet · 5%
Score C301 items$4.44$4.21Grocery Outlet · 5%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Grocery Outlet rank on price

  • Grocery Outlet: #1 of 80 stores. Cheaper than 35 of the 35 stores it's compared with, prices about 24% below theirs on average.
  • H-E-B: #4 of 80 stores. Cheaper than 72 of the 75 stores it's compared with, prices about 16% below theirs on average.

Cheaper than Grocery Outlet

No store we track is cheaper than Grocery Outlet on average.

Cheaper than H-E-B

Prices are periodic snapshots and may differ from your local store.

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