Compare stores

vs

Amazon vs Kroger

As of November 11, 2026, Kroger is cheaper. You'd pay about 17% less for the same groceries at Kroger than at Amazon.

Amazon vs Kroger at a glance

  • It's not a clean sweep: Amazon is still cheaper on baby food (6% less).
  • For items under $3, Amazon is the cheaper store (4% less on average).
  • The same 15-product basket costs $49.15 at Amazon and $51.56 at Kroger.
  • On the healthiest products (ingredient score A or AB), Kroger is 18% cheaper.

Amazon vs Kroger: 935 products compared

  • Kroger: cheaper on 309 items — overall winner on average price
  • Amazon: beats Kroger on 590 items — but loses overall
  • Same price: 36 items

Kroger wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

Download on the App Store

How much you'd save at Kroger

  • Average prices: $5.76 at Kroger vs $6.97 at Amazon
  • Basket savings: save about $24.20 on a 20-item basket at Kroger ($1.21 less per item)

Calculated by multiplying the average $1.21 price difference by a standard 20-item grocery trip.

How far apart Amazon and Kroger prices are

  • Within 10%: 329 items
  • 10% to 25% apart: 313 items
  • More than 25% apart: 257 items
  • Typical gap: 14.2% per item, where the prices differ
  • Enfagrow Premium Natural Milk Flavor Toddler Powder Nutritional Drink

    Biggest saving at AmazonEnfagrow Premium Natural Milk Flavor Toddler Powder Nutritional Drink$27.99 vs $34.99 at Kroger — save $7.00

  • truRoots Know Your Roots Organic Quinoa

    Biggest saving at KrogertruRoots Know Your Roots Organic Quinoa$9.99 vs $19.52 at Amazon — save $9.53

The same basket at Amazon and Kroger

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Amazon and Kroger.

ProductAmazonKroger
Jiffy Corn Muffin Mix 8.5 Oz$0.96$0.74
Arm & Hammer Baking Soda, 1 lb.$1.52$1.33
Star Kist Tuna, In Water, Chunk Light 5 Oz$1.18$1.29
STARKIST 5OZ SOLID WHITE TUNA IN WATER$1.79$1.99
Hormel Mary Kitchen Corned Beef Hash, 14 oz$3.97$3.99
Chef Boyardee Beefaroni in Tomato and Meat Sauce Ready-to-eat Meal$1.79$1.49
Ocean Spray Craisins Dried Cranberries, 5 oz$2.49$2.50
Country Crock Original Vegetable Oil Spread 45 Ounces$5.99$6.49
Bush's Best Bourbon & Brown Sugar Grillin' Beans 22 Oz$2.82$3.19
Nutella & Go! Hazelnut Spread And Breadsticks$2.48$2.99
Gerber Sitter 2nd Foods Turkey And Gravy 2.5 Oz$1.26$1.39
Gerber 2nd Foods Banana Blackberry Blueberry Baby Food 2 Pack$2.19$2.00
Shake 'N Bake Original Pork Seasoned Coating Mix, 2 count, 5 oz$4.23$4.99
Bush's Best Grillin' Beans, Steakhouse Recipe 22 Oz$2.69$3.19
PediaSure Grow & Gain Vanila Protein Shakes 6 Pack$13.79$13.99
Total$49.15$51.56

Amazon is $2.41 cheaper on this basket — the opposite of the overall result, which averages every matched product.

Amazon vs Kroger prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleAmazonKrogerCheaperGap
Snacks29 items$10.34$5.59Kroger · 46%
Pantry645 items$6.39$4.89Kroger · 24%
Ready meals119 items$4.10$3.45Kroger · 16%
Meat27 items$6.01$5.34Kroger · 11%
Baby food94 items$14.00$14.85Amazon · 6%

Amazon vs Kroger on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelAmazonKrogerCheaperGap
Under $3280 items$2.02$2.10Amazon · 4%
$3 to $10533 items$5.73$5.07Kroger · 11%
Over $10122 items$23.71$17.16Kroger · 28%

Healthier groceries: Amazon vs Kroger

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreAmazonKrogerCheaperGap
Score A262 items$6.40$5.56Kroger · 13%
Score AB257 items$6.36$4.84Kroger · 24%
Score B204 items$6.54$4.81Kroger · 27%
Score C212 items$8.81$8.04Kroger · 9%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where Amazon and Kroger rank on price

  • Kroger: #18 of 80 stores. Cheaper than 51 of the 73 stores it's compared with, prices about 5% below theirs on average.
  • Amazon: #80 of 80 stores. Cheaper than 1 of the 51 stores it's compared with, prices about 34% above theirs on average.

Cheaper than Kroger

Cheaper than Amazon

Prices are periodic snapshots and may differ from your local store.

We are independent — stores don't pay us for placement.

All images, logos, and trademarks belong to their respective owners.