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Amazon vs H-E-B

As of November 11, 2026, H-E-B is cheaper. You'd pay about 38% less for the same groceries at H-E-B than at Amazon.

Amazon vs H-E-B at a glance

  • H-E-B is cheaper in all 5 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 39% cheaper.
  • The same 15-product basket costs $46.71 at H-E-B and $49.05 at Amazon.

Amazon vs H-E-B: 1,726 products compared

  • H-E-B: cheaper on 1,119 items — overall winner on average price
  • Amazon: beats H-E-B on 259 items — but loses overall
  • Same price: 348 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $5.11 at H-E-B vs $8.28 at Amazon
  • Basket savings: save about $63.40 on a 20-item basket at H-E-B ($3.17 less per item)

Calculated by multiplying the average $3.17 price difference by a standard 20-item grocery trip.

How far apart Amazon and H-E-B prices are

  • Within 10%: 454 items
  • 10% to 25% apart: 288 items
  • More than 25% apart: 636 items
  • Typical gap: 21.3% per item, where the prices differ
  • Lafaza Pure Madagascar Bourbon Ground Vanilla, 1 oz

    Biggest saving at AmazonLafaza Pure Madagascar Bourbon Ground Vanilla, 1 oz$11.99 vs $18.98 at H-E-B — save $6.99

  • Good Flow Honey Co. Pure Wildflower Honey, 2 lbs

    Biggest saving at H-E-BGood Flow Honey Co. Pure Wildflower Honey, 2 lbs$11.98 vs $22.90 at Amazon — save $10.92

The same basket at Amazon and H-E-B

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Amazon and H-E-B.

ProductAmazonH-E-B
Jiffy Corn Muffin Mix 8.5 Oz$0.96$0.50
Arm & Hammer Baking Soda, 1 lb.$1.52$1.52
Star Kist Tuna, In Water, Chunk Light 5 Oz$1.18$1.12
STARKIST 5OZ SOLID WHITE TUNA IN WATER$1.79$1.62
Hormel Mary Kitchen Corned Beef Hash, 14 oz$3.97$3.96
Chef Boyardee Beefaroni in Tomato and Meat Sauce Ready-to-eat Meal$1.79$1.44
Ocean Spray Craisins Dried Cranberries, 5 oz$2.49$2.78
Bush's Best Bourbon & Brown Sugar Grillin' Beans 22 Oz$2.82$2.77
Nutella & Go! Hazelnut Spread And Breadsticks$2.48$2.48
Gerber Sitter 2nd Foods Turkey And Gravy 2.5 Oz$1.26$1.26
Gerber 2nd Foods Banana Blackberry Blueberry Baby Food 2 Pack$2.19$1.97
Shake 'N Bake Original Pork Seasoned Coating Mix, 2 count, 5 oz$4.23$4.18
McCormick Pure Lemon Extract 2 Ounces$4.62$4.18
PediaSure Grow & Gain Vanila Protein Shakes 6 Pack$13.79$12.97
Smart Balance Extra Virgin Olive Oil Buttery Spread 15 Ounces$3.96$3.96
Total$49.05$46.71

H-E-B is $2.34 cheaper on this basket.

Amazon vs H-E-B prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleAmazonH-E-BCheaperGap
Ready meals172 items$5.66$2.88H-E-B · 49%
Pantry1,308 items$7.97$4.38H-E-B · 45%
Snacks37 items$9.50$5.31H-E-B · 44%
Meat30 items$5.83$3.77H-E-B · 35%
Baby food138 items$14.86$14.79Same

Amazon vs H-E-B on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelAmazonH-E-BCheaperGap
Under $3453 items$2.17$2.00H-E-B · 8%
$3 to $101,021 items$6.83$4.47H-E-B · 35%
Over $10252 items$25.11$13.33H-E-B · 47%

Healthier groceries: Amazon vs H-E-B

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreAmazonH-E-BCheaperGap
Score A500 items$7.97$4.93H-E-B · 38%
Score AB427 items$7.62$4.50H-E-B · 41%
Score B411 items$8.67$4.63H-E-B · 47%
Score C388 items$8.97$6.54H-E-B · 27%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Cheaper in Amazon

Ingredient score B
Hidden Valley Original Ranch Salad Dressing and Seasoning Mix Packet

Hidden Valley Original Ranch Salad Dressing and Seasoning Mix Packet

$3.32Amazon
$6.38H-E-B
Ingredient score B
Duke's Pouch Real Mayonnaise 8 Ounces

Duke's Pouch Real Mayonnaise 8 Ounces

$1.75Amazon
$2.98H-E-B
Ingredient score A
Rico Medium Grain Rice 20 Pounds

Rico Medium Grain Rice 20 Pounds

$9.73Amazon
$16.17H-E-B
Ingredient score A
Crown Maple Maple Syrup Amber Color - 12.7 Fl. Oz.

Crown Maple Maple Syrup Amber Color - 12.7 Fl. Oz.

$8.97Amazon
$14.28H-E-B
Ingredient score AB
Lafaza Pure Madagascar Bourbon Ground Vanilla, 1 oz

Lafaza Pure Madagascar Bourbon Ground Vanilla, 1 oz

$11.99Amazon
$18.98H-E-B
Ingredient score A
Bard Valley Organic Dates Pitted - 12 Oz

Bard Valley Organic Dates Pitted - 12 Oz

$5.99Amazon
$9.48H-E-B

Cheaper in H-E-B

Ingredient score AB
Dan-O's Original Seasoning, 3.5 oz

Dan-O's Original Seasoning, 3.5 oz

$5.96H-E-B
$11.92Amazon
Ingredient score A
McCormick Peppercorn Medley Adjustable Grinder, 0.85 oz

McCormick Peppercorn Medley Adjustable Grinder, 0.85 oz

$2.28H-E-B
$4.55Amazon
Ingredient score A
4Sisters Extra Long Grain Organic White Rice

4Sisters Extra Long Grain Organic White Rice

$6.49H-E-B
$12.95Amazon
Ingredient score C
Chef Boyardee Beef Ravioli in Tomato & Meat Sauce

Chef Boyardee Beef Ravioli in Tomato & Meat Sauce

$1.00H-E-B
$1.99Amazon
Ingredient score B
Chef Boyardee Mac & Cheese Microwavable Bowl

Chef Boyardee Mac & Cheese Microwavable Bowl

$1.00H-E-B
$1.99Amazon
Ingredient score A
Polar Water Chestnut, Diced

Polar Water Chestnut, Diced

$1.98H-E-B
$3.94Amazon

Where Amazon and H-E-B rank on price

  • H-E-B: #4 of 80 stores. Cheaper than 72 of the 75 stores it's compared with, prices about 16% below theirs on average.
  • Amazon: #80 of 80 stores. Cheaper than 1 of the 51 stores it's compared with, prices about 34% above theirs on average.

Cheaper than H-E-B

Cheaper than Amazon

Prices are periodic snapshots and may differ from your local store.

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