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As of November 11, 2026, Market Basket is cheaper. You'd pay about 21% less for the same groceries at Market Basket than at Shop Smart.
Market Basket wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average $1.18 price difference by a standard 20-item grocery trip.
Biggest saving at Market BasketMira Lax Laxative, Osmotic, Powder For Solution, Polyethylene Glycol 3350, Unflavored 8.3 Oz$17.99 vs $25.99 at Shop Smart — save $8.00
Biggest saving at Shop SmartFrito-Lay Classic Mix Variety Pack Snack Chips Multipack - 28 Count$14.49 vs $22.35 at Market Basket — save $7.86
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Market Basket and Shop Smart.
| Product | Market Basket | Shop Smart |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.35 | $3.19 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.89 | $5.29 |
| Nutella Hazelnut Spread with Cocoa | $6.29 | $7.39 |
| Arm & Hammer Baking Soda, 1 lb. | $1.29 | $2.39 |
| Thomas' Original English Muffins | $4.82 | $2.59 |
| Coca-Cola Soda Cans | $10.07 | $13.79 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.99 | $8.39 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.61 | $2.50 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $7.86 | $9.49 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.49 | $5.19 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.99 | $5.49 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.99 | $3.50 |
| belVita Blueberry Breakfast Bars Biscuits | $4.49 | $6.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.29 | $1.65 |
| Spam 25% Less Sodium Meat 12 Oz | $4.61 | $6.29 |
| Total | $67.03 | $83.63 |
Market Basket is $16.60 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Market Basket | Shop Smart | CheaperGap |
|---|---|---|---|
| Pantry618 items | $3.56 | $4.98 | Market Basket · 29% |
| Frozen59 items | $5.42 | $7.04 | Market Basket · 23% |
| Meat97 items | $5.29 | $6.80 | Market Basket · 22% |
| Ready meals520 items | $4.14 | $5.21 | Market Basket · 21% |
| Dairy126 items | $3.94 | $4.88 | Market Basket · 19% |
| Beverages386 items | $5.08 | $6.15 | Market Basket · 17% |
| Bakery102 items | $4.83 | $5.71 | Market Basket · 15% |
| Snacks364 items | $4.28 | $5.04 | Market Basket · 15% |
| Baby food40 items | $2.36 | $2.76 | Market Basket · 14% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Market Basket | Shop Smart | CheaperGap |
|---|---|---|---|
| Under $3651 items | $1.86 | $2.48 | Market Basket · 25% |
| $3 to $101,619 items | $4.70 | $5.97 | Market Basket · 21% |
| Over $10135 items | $12.28 | $15.20 | Market Basket · 19% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Market Basket | Shop Smart | CheaperGap |
|---|---|---|---|
 Score A372 items | $4.07 | $5.47 | Market Basket · 26% |
 Score AB367 items | $4.12 | $5.26 | Market Basket · 22% |
 Score B773 items | $4.28 | $5.29 | Market Basket · 19% |
 Score C893 items | $4.64 | $5.90 | Market Basket · 21% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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