H-E-B vs Market Basket

H-E-B vs Market Basket at a glance

• H-E-B is cheaper in all 9 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 17% cheaper.
• The same 15-product basket costs $54.59 at H-E-B and $62.70 at Market Basket.

How far apart H-E-B and Market Basket prices are

• Within 10%: 1,206 items
• 10% to 25% apart: 2,193 items
• More than 25% apart: 1,273 items
• Typical gap: 17.5% per item, where the prices differ

• 

  Biggest saving at H-E-BHershey Assorted Halloween Candy Bulk Variety Bag 275 Count - 78.24 Oz$29.96 vs $39.36 at Market Basket — save $9.40

• 

  Biggest saving at Market BasketA&W Root Beer Soda In Can - 24-12 Fl. Oz.$8.49 vs $13.67 at H-E-B — save $5.18

The same basket at H-E-B and Market Basket

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Market Basket.

H-E-B is $8.11 cheaper on this basket.

H-E-B vs Market Basket prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Market Basket on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Market Basket

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Market Basket	CheaperGap
Score A715 items	$3.53	$4.27	H-E-B · 17%
Score AB792 items	$3.82	$4.59	H-E-B · 17%
Score B1,495 items	$4.01	$4.78	H-E-B · 16%
Score C1,678 items	$4.02	$4.88	H-E-B · 18%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.