H-E-B vs Shop Smart

H-E-B vs Shop Smart at a glance

• H-E-B is cheaper in all 9 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 33% cheaper.
• The same 15-product basket costs $57.31 at H-E-B and $83.63 at Shop Smart.

How far apart H-E-B and Shop Smart prices are

• Within 10%: 227 items
• 10% to 25% apart: 555 items
• More than 25% apart: 2,155 items
• Typical gap: 35.1% per item, where the prices differ

• 

  Biggest saving at H-E-BCalifornia Olive Ranch Global Blend Extra Virgin Olive Oil - 25.4 Fl. Oz.$15.24 vs $24.29 at Shop Smart — save $9.05

• 

  Biggest saving at Shop SmartHot Pockets Hickory Ham and Cheddar 4.5 oz$7.89 vs $13.97 at H-E-B — save $6.08

The same basket at H-E-B and Shop Smart

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Shop Smart.

H-E-B is $26.32 cheaper on this basket.

H-E-B vs Shop Smart prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Shop Smart on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Shop Smart

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Shop Smart	CheaperGap
Score A542 items	$3.77	$5.64	H-E-B · 33%
Score AB646 items	$3.81	$5.75	H-E-B · 34%
Score B885 items	$3.63	$5.39	H-E-B · 33%
Score C870 items	$3.73	$5.69	H-E-B · 34%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.