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Hy-Vee vs Kroger: Which Is Cheaper?

As of September 17, 2026, Kroger is barely cheaper. You'd pay about 1% less for the same groceries at Kroger than at Hy-Vee.

The breakdown — 6,859 products compared

  • Kroger: cheaper on 2,883 items — overall winner on average price
  • Hy-Vee: beats Kroger on 3,204 items — but loses overall
  • Same price: 772 items

Kroger wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.52 at Kroger vs $5.59 at Hy-Vee
  • Basket savings: save about $1.40 on a 20-item basket at Kroger (7¢ less per item)

Calculated by multiplying the average 7¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Hy-Vee: cheaper on baby foods (3%), bakery (1%), snacks
  • Kroger: cheaper on fresh produce (28%), dairy (5%), frozen (4%), pantry (3%), meat (1%), beverages (1%), ready meals

Compared across 10 aisles, each averaged separately.

Cheaper in Hy-Vee

Ingredient score A
Fresh Cotton Candy Seedless Green Grapes in Bag

Fresh Cotton Candy Seedless Green Grapes in Bag

$4.99Hy-Vee
$9.98Kroger
Ingredient score C
Pillsbury Ready to Bake! Pumpkin Cookies with Cream Cheese Flavored Chips 14 oz Package

Pillsbury Ready to Bake! Pumpkin Cookies with Cream Cheese Flavored Chips 14 oz Package

$2.00Hy-Vee
$4.00Kroger
Ingredient score B
Keebler Sandwich Crackers Club and Cheddar 8 Count 11 oz

Keebler Sandwich Crackers Club and Cheddar 8 Count 11 oz

$2.00Hy-Vee
$3.99Kroger
Ingredient score B
Keebler Sandwich Crackers Toast and Peanut Butter 8 Count 11 oz

Keebler Sandwich Crackers Toast and Peanut Butter 8 Count 11 oz

$2.00Hy-Vee
$3.99Kroger
Ingredient score B
Kellogg's Frosted Flakes Original Breakfast Cereal, 12 oz

Kellogg's Frosted Flakes Original Breakfast Cereal, 12 oz

$2.00Hy-Vee
$3.99Kroger
Ingredient score C
Mom's Best Crispy Cocoa Rice Cereal Cocoa Cereal 13 oz Box 13 oz

Mom's Best Crispy Cocoa Rice Cereal Cocoa Cereal 13 oz Box 13 oz

$2.00Hy-Vee
$3.99Kroger

Cheaper in Kroger

Ingredient score AB
Marzetti Glaze for Strawberries 13.5 oz

Marzetti Glaze for Strawberries 13.5 oz

$2.49Kroger
$4.98Hy-Vee
Ingredient score AB
Jarritos Lime Soda 12.5 fl oz 12.5 fl oz Bottle

Jarritos Lime Soda 12.5 fl oz 12.5 fl oz Bottle

$1.00Kroger
$2.00Hy-Vee
Ingredient score B
Jarritos Mandarin Soda 12.5 oz

Jarritos Mandarin Soda 12.5 oz

$1.00Kroger
$2.00Hy-Vee
Ingredient score B
Jarritos Pineapple Soda 12.5 oz

Jarritos Pineapple Soda 12.5 oz

$1.00Kroger
$2.00Hy-Vee
Ingredient score C
Jarritos Fruit Punch Soda 12.5 oz

Jarritos Fruit Punch Soda 12.5 oz

$1.00Kroger
$2.00Hy-Vee
Ingredient score A
Fresh Red Plumcot, Avg. 0.395 lb

Fresh Red Plumcot, Avg. 0.395 lb

$0.75Kroger
$1.50Hy-Vee

Prices are periodic snapshots and may differ from your local store.

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