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Hy-Vee vs King Soopers: Which Is Cheaper?

As of September 17, 2026, Hy-Vee and King Soopers are about the same. You'd pay roughly the same for the same groceries at either.

The breakdown — 6,324 products compared

  • King Soopers: cheaper on 2,499 items — overall winner on average price
  • Hy-Vee: beats King Soopers on 3,082 items — but loses overall
  • Same price: 743 items

King Soopers wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.71 at King Soopers vs $5.71 at Hy-Vee
  • Basket savings: the two work out within a cent of each other on a 20-item basket

Cheaper by aisle

  • Hy-Vee: cheaper on baby foods (3%), bakery (3%), snacks (2%), beverages, ready meals
  • King Soopers: cheaper on fresh produce (19%), dairy (4%), pantry (1%), meat (1%), frozen

Compared across 10 aisles, each averaged separately.

Cheaper in Hy-Vee

Ingredient score B
Keebler Sandwich Crackers Club and Cheddar 8 Count 11 oz

Keebler Sandwich Crackers Club and Cheddar 8 Count 11 oz

$2.00Hy-Vee
$3.99King Soopers
Ingredient score B
Keebler Sandwich Crackers Toast and Peanut Butter 8 Count 11 oz

Keebler Sandwich Crackers Toast and Peanut Butter 8 Count 11 oz

$2.00Hy-Vee
$3.99King Soopers
Ingredient score C
Mom's Best Crispy Cocoa Rice Cereal Cocoa Cereal 13 oz Box 13 oz

Mom's Best Crispy Cocoa Rice Cereal Cocoa Cereal 13 oz Box 13 oz

$2.00Hy-Vee
$3.99King Soopers
Ingredient score B
Core Power Protein Shake Chocolate 26g Bottle 14 fl oz 14 fl oz

Core Power Protein Shake Chocolate 26g Bottle 14 fl oz 14 fl oz

$2.00Hy-Vee
$3.99King Soopers
Ingredient score B
Keebler Sandwich Crackers Cheese and Cheddar 8 Count 11 oz

Keebler Sandwich Crackers Cheese and Cheddar 8 Count 11 oz

$2.00Hy-Vee
$3.99King Soopers
Ingredient score C
Nutri Grain Crunchy Bars Chocolate Chip Chia 10 Count 7 oz

Nutri Grain Crunchy Bars Chocolate Chip Chia 10 Count 7 oz

$2.00Hy-Vee
$3.99King Soopers

Cheaper in King Soopers

Ingredient score B
Flrt Zero Sugar Guava Lava Energy Drink Can

Flrt Zero Sugar Guava Lava Energy Drink Can

$2.00King Soopers
$4.00Hy-Vee
Ingredient score AB
Marzetti Glaze for Strawberries 13.5 oz

Marzetti Glaze for Strawberries 13.5 oz

$2.49King Soopers
$4.98Hy-Vee
Ingredient score B
Jarritos Mandarin Soda 12.5 oz

Jarritos Mandarin Soda 12.5 oz

$1.00King Soopers
$2.00Hy-Vee
Ingredient score B
Jarritos Pineapple Soda 12.5 oz

Jarritos Pineapple Soda 12.5 oz

$1.00King Soopers
$2.00Hy-Vee
Ingredient score B
Flrt Zero Sugar Berry Tempting Energy Drink Can

Flrt Zero Sugar Berry Tempting Energy Drink Can

$2.00King Soopers
$4.00Hy-Vee
Ingredient score A
Fresh Red Plumcot, Avg. 0.395 lb

Fresh Red Plumcot, Avg. 0.395 lb

$0.75King Soopers
$1.50Hy-Vee

Prices are periodic snapshots and may differ from your local store.

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