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Hy-Vee vs Fiesta Mart

As of November 11, 2026, Hy-Vee is cheaper. You'd pay about 6% less for the same groceries at Hy-Vee than at Fiesta Mart.

Hy-Vee vs Fiesta Mart at a glance

  • It's not a clean sweep: Fiesta Mart is cheaper in 2 of 9 aisles, led by baby food (4% less).
  • On the healthiest products (ingredient score A or AB), Hy-Vee is 3% cheaper.
  • The same 15-product basket costs $55.92 at Hy-Vee and $67.84 at Fiesta Mart.

Hy-Vee vs Fiesta Mart: 2,543 products compared

  • Hy-Vee: cheaper on 1,345 items — overall winner on average price
  • Fiesta Mart: beats Hy-Vee on 1,024 items — but loses overall
  • Same price: 174 items

Hy-Vee wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at Hy-Vee

  • Average prices: $4.60 at Hy-Vee vs $4.87 at Fiesta Mart
  • Basket savings: save about $5.40 on a 20-item basket at Hy-Vee (27¢ less per item)

Calculated by multiplying the average 27¢ price difference by a standard 20-item grocery trip.

How far apart Hy-Vee and Fiesta Mart prices are

  • Within 10%: 688 items
  • 10% to 25% apart: 933 items
  • More than 25% apart: 748 items
  • Typical gap: 15.4% per item, where the prices differ
  • FOLGERS 22.6 OUNCE COLOMBIAN Each

    Biggest saving at Hy-VeeFOLGERS 22.6 OUNCE COLOMBIAN Each$12.96 vs $22.99 at Fiesta Mart — save $10.03

  • LouAna Peanut Oil 3 Galon

    Biggest saving at Fiesta MartLouAna Peanut Oil 3 Galon$43.99 vs $54.99 at Hy-Vee — save $11.00

The same basket at Hy-Vee and Fiesta Mart

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hy-Vee and Fiesta Mart.

ProductHy-VeeFiesta Mart
Daisy Squeezable Sour Cream 14 Ounces$2.94$2.77
Country Crock Original Vegetable Oil Spread 15 Ounces$2.99$4.29
Jiffy Corn Muffin Mix 8.5 Oz$0.77$0.67
Nutella Hazelnut Spread with Cocoa$5.49$5.49
Coca-Cola Soda Cans$9.99$9.97
El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz$5.99$6.57
King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count$2.00$3.97
Alani Nu Pink Slush Sugar Free Energy Drink Can$2.67$2.49
Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces$5.69$7.49
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.99$5.89
Eggo Blueberry Waffles - 10 ct$2.96$3.98
belVita Blueberry Breakfast Bars Biscuits$3.33$4.99
Star Kist Tuna, In Water, Chunk Light 5 Oz$1.14$1.09
Spam 25% Less Sodium Meat 12 Oz$4.99$4.49
Birds Eye Broccoli Florets 10.8 Oz$1.98$3.69
Total$55.92$67.84

Hy-Vee is $11.92 cheaper on this basket.

Hy-Vee vs Fiesta Mart prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleHy-VeeFiesta MartCheaperGap
Ready meals444 items$4.10$4.99Hy-Vee · 18%
Snacks425 items$4.48$5.08Hy-Vee · 12%
Meat138 items$5.07$5.54Hy-Vee · 8%
Frozen120 items$5.49$5.79Hy-Vee · 5%
Baby food40 items$5.99$5.77Fiesta Mart · 4%
Bakery129 items$4.36$4.56Hy-Vee · 4%
Dairy199 items$4.31$4.46Hy-Vee · 3%
Beverages617 items$5.37$5.24Fiesta Mart · 2%
Pantry412 items$3.72$3.70Same

Hy-Vee vs Fiesta Mart on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelHy-VeeFiesta MartCheaperGap
Under $3858 items$2.13$2.15Hy-Vee · 1%
$3 to $101,554 items$5.18$5.47Hy-Vee · 5%
Over $10131 items$14.04$15.57Hy-Vee · 10%

Healthier groceries: Hy-Vee vs Fiesta Mart

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreHy-VeeFiesta MartCheaperGap
Score A348 items$4.27$4.39Hy-Vee · 3%
Score AB405 items$4.38$4.52Hy-Vee · 3%
Score B840 items$4.45$4.72Hy-Vee · 6%
Score C950 items$4.96$5.34Hy-Vee · 7%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where Hy-Vee and Fiesta Mart rank on price

  • Hy-Vee: #29 of 80 stores. Cheaper than 46 of the 76 stores it's compared with, prices about 4% below theirs on average.
  • Fiesta Mart: #37 of 80 stores. Cheaper than 34 of the 69 stores it's compared with, prices about 2% below theirs on average.

Cheaper than Hy-Vee

Cheaper than Fiesta Mart

Prices are periodic snapshots and may differ from your local store.

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