H-E-B vs Fiesta Mart

H-E-B vs Fiesta Mart at a glance

• H-E-B is cheaper in all 9 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 13% cheaper.
• The same 15-product basket costs $56.20 at H-E-B and $67.84 at Fiesta Mart.

How far apart H-E-B and Fiesta Mart prices are

• Within 10%: 873 items
• 10% to 25% apart: 1,110 items
• More than 25% apart: 691 items
• Typical gap: 15.6% per item, where the prices differ

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  Biggest saving at H-E-BBertolli Olive Oil Extra Virgin - 1.5 Liter$17.97 vs $29.99 at Fiesta Mart — save $12.02

• 

  Biggest saving at Fiesta MartSimilac Infant Formula, With Iron, Milk Based Powder, 0 12 Months 13.1 Oz$32.29 vs $36.88 at H-E-B — save $4.59

The same basket at H-E-B and Fiesta Mart

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Fiesta Mart.

H-E-B is $11.64 cheaper on this basket.

H-E-B vs Fiesta Mart prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Fiesta Mart on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Fiesta Mart

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Fiesta Mart	CheaperGap
Score A430 items	$3.50	$3.99	H-E-B · 12%
Score AB442 items	$3.67	$4.29	H-E-B · 15%
Score B956 items	$3.93	$4.50	H-E-B · 13%
Score C922 items	$4.29	$5.02	H-E-B · 14%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.