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As of November 11, 2026, Hy-Vee is cheaper. You'd pay about 9% less for the same groceries at Hy-Vee than at D&W Fresh Market.
Hy-Vee wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 45¢ price difference by a standard 20-item grocery trip.
Biggest saving at Hy-VeeSimilac 360 Total Care Milk-Based Infant Formula Powder 30.2 Ounces$49.97 vs $56.99 at D&W Fresh Market — save $7.02
Biggest saving at D&W Fresh MarketGerber Snacks Baby Variety Pack Yogurt Melts 8+ Months - 4 ct$12.49 vs $17.99 at Hy-Vee — save $5.50
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Hy-Vee and D&W Fresh Market.
| Product | Hy-Vee | D&W Fresh Market |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $3.49 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.77 | $0.75 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $6.99 |
| Coca-Cola Soda Cans | $9.99 | $10.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.99 | $6.99 |
| Diet Coke Soda Bottle | $2.79 | $2.99 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $3.79 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.48 | $3.59 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $3.49 |
| CHIPS AHOY! Original Chocolate Chip Cookies - 18.2 Oz | $5.68 | $5.99 |
| fairlife Ultra-Filtered Milk, Lactose Free, High Protein, 2% Reduced Fat Milk | $5.32 | $5.99 |
| Old El Paso Gluten Free Crunchy Taco Shells, 12 ct, 4.6 oz Box | $2.29 | $2.59 |
| Little Debbie Cosmic Brownies 6 Count | $3.19 | $3.19 |
| Birds Eye Broccoli Florets 10.8 Oz | $1.98 | $2.49 |
| Drumstick Classic Vanilla Ice Cream Cones | $9.99 | $9.49 |
| Total | $65.85 | $72.81 |
Hy-Vee is $6.96 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Hy-Vee | D&W Fresh Market | CheaperGap |
|---|---|---|---|
| Ready meals222 items | $3.85 | $4.43 | Hy-Vee · 13% |
| Pantry99 items | $3.27 | $3.62 | Hy-Vee · 10% |
| Bakery28 items | $3.87 | $4.24 | Hy-Vee · 9% |
| Frozen108 items | $4.97 | $5.47 | Hy-Vee · 9% |
| Snacks223 items | $3.75 | $4.13 | Hy-Vee · 9% |
| Beverages49 items | $8.76 | $9.36 | Hy-Vee · 6% |
| Baby food152 items | $5.46 | $5.73 | Hy-Vee · 5% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Hy-Vee | D&W Fresh Market | CheaperGap |
|---|---|---|---|
| Under $3344 items | $1.93 | $2.11 | Hy-Vee · 9% |
| $3 to $10534 items | $4.87 | $5.36 | Hy-Vee · 9% |
| Over $1051 items | $18.54 | $20.44 | Hy-Vee · 9% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Hy-Vee | D&W Fresh Market | CheaperGap |
|---|---|---|---|
 Score A180 items | $3.39 | $3.84 | Hy-Vee · 12% |
 Score AB163 items | $3.91 | $4.40 | Hy-Vee · 11% |
 Score B297 items | $4.81 | $5.10 | Hy-Vee · 6% |
 Score C289 items | $5.31 | $5.90 | Hy-Vee · 10% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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