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As of November 11, 2026, King Soopers is cheaper. You'd pay about 9% less for the same groceries at King Soopers than at D&W Fresh Market.
King Soopers wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 54¢ price difference by a standard 20-item grocery trip.
Biggest saving at King SoopersOsteo Bi-Flex Triple Strength Glucosamine & Chondroitin Caplets$22.39 vs $31.99 at D&W Fresh Market — save $9.60
Biggest saving at D&W Fresh MarketQunol Gummies Ultra High Absorption Curcumin Complex Rich Tangerine Flavor 500 mg Turmeric$15.79 vs $20.29 at King Soopers — save $4.50
The 15 products carried by the most stores we track — no more than two from any aisle — priced at King Soopers and D&W Fresh Market.
| Product | King Soopers | D&W Fresh Market |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.39 | $3.49 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.74 | $0.75 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $6.99 |
| Coca-Cola Soda Cans | $11.99 | $10.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.99 | $6.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $5.49 | $5.59 |
| Diet Coke Soda Bottle | $2.99 | $2.99 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.50 | $3.79 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.49 | $3.59 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $3.00 | $3.49 |
| CHIPS AHOY! Original Chocolate Chip Cookies - 18.2 Oz | $4.79 | $5.99 |
| fairlife Ultra-Filtered Milk, Lactose Free, High Protein, 2% Reduced Fat Milk | $5.99 | $5.99 |
| Old El Paso Gluten Free Crunchy Taco Shells, 12 ct, 4.6 oz Box | $2.49 | $2.59 |
| Birds Eye Broccoli Florets 10.8 Oz | $2.29 | $2.49 |
| Drumstick Classic Vanilla Ice Cream Cones | $8.99 | $9.49 |
| Total | $69.62 | $75.21 |
King Soopers is $5.59 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | King Soopers | D&W Fresh Market | CheaperGap |
|---|---|---|---|
| Ready meals134 items | $4.69 | $5.28 | King Soopers · 11% |
| Frozen82 items | $5.03 | $5.56 | King Soopers · 10% |
| Pantry86 items | $3.38 | $3.75 | King Soopers · 10% |
| Baby food139 items | $4.89 | $5.29 | King Soopers · 8% |
| Beverages50 items | $8.07 | $8.81 | King Soopers · 8% |
| Snacks184 items | $3.80 | $4.11 | King Soopers · 8% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | King Soopers | D&W Fresh Market | CheaperGap |
|---|---|---|---|
| Under $3261 items | $1.89 | $2.05 | King Soopers · 8% |
| $3 to $10438 items | $4.97 | $5.53 | King Soopers · 10% |
| Over $10107 items | $17.46 | $18.84 | King Soopers · 7% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | King Soopers | D&W Fresh Market | CheaperGap |
|---|---|---|---|
 Score A161 items | $3.58 | $4.02 | King Soopers · 11% |
 Score AB143 items | $4.60 | $5.18 | King Soopers · 11% |
 Score B270 items | $6.49 | $7.06 | King Soopers · 8% |
 Score C232 items | $6.69 | $7.23 | King Soopers · 7% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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