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H-E-B vs Star Market: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 16% less for the same groceries at H-E-B than at Star Market.

The breakdown — 6,974 products compared

  • H-E-B: cheaper on 6,036 items — overall winner on average price
  • Star Market: beats H-E-B on 902 items — but loses overall
  • Same price: 36 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.71 at H-E-B vs $5.58 at Star Market
  • Basket savings: save about $17.40 on a 20-item basket at H-E-B (87¢ less per item)

Calculated by multiplying the average 87¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on frozen (21%), pantry (19%), ready meals (18%), meat (16%), dairy (15%), bakery (14%), beverages (14%), snacks (11%)

H-E-B comes out cheaper in every aisle compared.

Cheaper in H-E-B

Ingredient score AB
Twang Lemon Lime Snack Salt, 1.15 oz

Twang Lemon Lime Snack Salt, 1.15 oz

$1.00H-E-B
$2.00Star Market
Ingredient score C
Chef Boyardee Beef Ravioli in Meat Sauce, 7.5 oz

Chef Boyardee Beef Ravioli in Meat Sauce, 7.5 oz

$1.00H-E-B
$1.99Star Market
Ingredient score B
Chef Boyardee Cheese Ravioli in Tomato Sauce, 15 oz

Chef Boyardee Cheese Ravioli in Tomato Sauce, 15 oz

$1.00H-E-B
$1.99Star Market
Ingredient score C
Chef Boyardee Beefaroni Pasta, 7.5 oz

Chef Boyardee Beefaroni Pasta, 7.5 oz

$1.00H-E-B
$1.99Star Market
Ingredient score A
McCormick Ground Allspice, 0.9 oz

McCormick Ground Allspice, 0.9 oz

$3.54H-E-B
$6.99Star Market
Ingredient score C
KITCHEN BASICS Original Chicken Bone Broth, 8.25 oz

KITCHEN BASICS Original Chicken Bone Broth, 8.25 oz

$1.52H-E-B
$2.99Star Market

Cheaper in Star Market

Ingredient score A
H-E-B Boneless Beef Ribeye Steak - USDA Select, Avg. 0.77 lb

H-E-B Boneless Beef Ribeye Steak - USDA Select, Avg. 0.77 lb

$5.99Star Market
$11.93H-E-B
Ingredient score A
H-E-B Natural 5 Pepper 5 Salt Seasoned Chicken Breast, Thin Sliced, Avg. 1.8 lbs

H-E-B Natural 5 Pepper 5 Salt Seasoned Chicken Breast, Thin Sliced, Avg. 1.8 lbs

$5.00Star Market
$9.88H-E-B
Ingredient score B
H-E-B Seasoned Chicken Breast for Fajitas, Avg. 3.95 lbs

H-E-B Seasoned Chicken Breast for Fajitas, Avg. 3.95 lbs

$6.99Star Market
$13.79H-E-B
Ingredient score C
H-e-b Deli Uncured Chorizo Custom Sliced lb

H-e-b Deli Uncured Chorizo Custom Sliced lb

$7.99Star Market
$15.49H-E-B
Ingredient score A
H-E-B Natural Bone-in Boston Butt Pork Roast, Avg. 8.5 lbs

H-E-B Natural Bone-in Boston Butt Pork Roast, Avg. 8.5 lbs

$11.99Star Market
$22.87H-E-B
Ingredient score B
Sour Strips Strawberry Flavored Chewy Candy Bag 3.4 oz 3.4 oz

Sour Strips Strawberry Flavored Chewy Candy Bag 3.4 oz 3.4 oz

$1.65Star Market
$3.12H-E-B

Prices are periodic snapshots and may differ from your local store.

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