Compare stores
As of November 11, 2026, H-E-B is cheaper. You'd pay about 15% less for the same groceries at H-E-B than at Star Market.
H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 83¢ price difference by a standard 20-item grocery trip.
Biggest saving at H-E-BDecorated Butter Cookie Tray 12 Count - ea$13.99 vs $26.99 at Star Market — save $13.00
Biggest saving at Star MarketBakery Cake 2 Layer Tres Leches Decorated Each$26.99 vs $39.98 at H-E-B — save $12.99
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Star Market.
| Product | H-E-B | Star Market |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $3.49 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $4.29 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $1.00 |
| Nutella Hazelnut Spread with Cocoa | $4.97 | $4.99 |
| Thomas' Original English Muffins | $3.77 | $5.49 |
| Coca-Cola Soda Cans | $8.42 | $10.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.47 | $6.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.72 | $5.00 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $2.50 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $3.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $4.49 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $3.50 |
| belVita Blueberry Breakfast Bars Biscuits | $3.97 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.12 | $1.69 |
| Spam 25% Less Sodium Meat 12 Oz | $3.72 | $4.99 |
| Total | $54.59 | $67.39 |
H-E-B is $12.80 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Star Market | CheaperGap |
|---|---|---|---|
| Frozen313 items | $4.77 | $6.01 | H-E-B · 21% |
| Ready meals1,077 items | $4.31 | $5.27 | H-E-B · 18% |
| Meat316 items | $6.51 | $7.85 | H-E-B · 17% |
| Pantry1,645 items | $4.25 | $5.07 | H-E-B · 16% |
| Bakery413 items | $4.79 | $5.65 | H-E-B · 15% |
| Beverages1,234 items | $4.94 | $5.72 | H-E-B · 14% |
| Dairy624 items | $4.47 | $5.21 | H-E-B · 14% |
| Snacks1,596 items | $5.11 | $5.77 | H-E-B · 11% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Star Market | CheaperGap |
|---|---|---|---|
| Under $31,794 items | $2.00 | $2.35 | H-E-B · 15% |
| $3 to $105,049 items | $4.89 | $5.81 | H-E-B · 16% |
| Over $10453 items | $13.89 | $15.71 | H-E-B · 12% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Star Market | CheaperGap |
|---|---|---|---|
 Score A1,085 items | $5.03 | $5.72 | H-E-B · 12% |
 Score AB1,776 items | $4.74 | $5.55 | H-E-B · 15% |
 Score B2,395 items | $4.68 | $5.49 | H-E-B · 15% |
 Score C2,040 items | $4.65 | $5.61 | H-E-B · 17% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
On Oct 16: H-E-B 15% cheaper. On Nov 11: H-E-B 15% cheaper. Each point is one price update (9 so far).
Prices are periodic snapshots and may differ from your local store.
We are independent — stores don't pay us for placement.
All images, logos, and trademarks belong to their respective owners.