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As of November 11, 2026, H-E-B is cheaper. You'd pay about 11% less for the same groceries at H-E-B than at Fred Meyer.
Calculated by multiplying the average 62¢ price difference by a standard 20-item grocery trip.

Biggest saving at Fred MeyerPrivate Selection Top Round Uncured Deli Pastrami Sliced$16.99 vs $24.72 at H-E-B — save $7.73

Biggest saving at H-E-BCoombs Family Farms Organic Grade A Dark Robust Maple Syrup$8.58 vs $15.79 at Fred Meyer — save $7.21
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Fred Meyer and H-E-B.
| Product | Fred Meyer | H-E-B |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.49 | $2.94 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.39 | $3.43 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.74 | $0.50 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $4.97 |
| Thomas' Original English Muffins | $4.49 | $3.77 |
| Coca-Cola Soda Cans | $11.99 | $8.42 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.99 | $5.47 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $5.49 | $4.72 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.99 | $2.67 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.50 | $2.97 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.39 | $2.96 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $3.00 | $2.96 |
| belVita Blueberry Breakfast Bars Biscuits | $4.69 | $3.97 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.29 | $1.12 |
| Spam 25% Less Sodium Meat 12 Oz | $4.49 | $3.72 |
| Total | $63.42 | $54.59 |
H-E-B is $8.83 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Fred Meyer | H-E-B | CheaperGap |
|---|---|---|---|
| Beverages1,022 items | $5.91 | $5.00 | H-E-B · 15% |
| Frozen196 items | $5.98 | $5.10 | H-E-B · 15% |
| Pantry1,166 items | $4.62 | $4.04 | H-E-B · 13% |
| Dairy472 items | $4.92 | $4.32 | H-E-B · 12% |
| Snacks768 items | $5.32 | $4.76 | H-E-B · 11% |
| Bakery282 items | $5.23 | $4.68 | H-E-B · 10% |
| Ready meals675 items | $4.79 | $4.31 | H-E-B · 10% |
| Meat302 items | $7.01 | $6.36 | H-E-B · 9% |
| Fresh produce125 items | $2.68 | $2.50 | H-E-B · 7% |
| Baby food334 items | $9.38 | $8.89 | H-E-B · 5% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Fred Meyer | H-E-B | CheaperGap |
|---|---|---|---|
| Under $31,580 items | $2.17 | $2.00 | H-E-B · 8% |
| $3 to $103,429 items | $5.70 | $4.95 | H-E-B · 13% |
| Over $10357 items | $18.06 | $16.59 | H-E-B · 8% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Fred Meyer | H-E-B | CheaperGap |
|---|---|---|---|
| $4.71 | $4.17 | H-E-B · 11% | |
| $5.27 | $4.60 | H-E-B · 13% | |
| $5.34 | $4.77 | H-E-B · 11% | |
| $6.45 | $5.71 | H-E-B · 11% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























On Oct 16: H-E-B 12% cheaper. On Nov 11: H-E-B 11% cheaper. Each point is one price update (9 so far).
Prices are periodic snapshots and may differ from your local store.
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