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Foodtown vs Hy-Vee: Which Is Cheaper?

As of September 17, 2026, Hy-Vee is cheaper. You'd pay about 12% less for the same groceries at Hy-Vee than at Foodtown.

The breakdown — 6,400 products compared

  • Hy-Vee: cheaper on 4,260 items — overall winner on average price
  • Foodtown: beats Hy-Vee on 1,529 items — but loses overall
  • Same price: 611 items

Hy-Vee wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.88 at Hy-Vee vs $5.56 at Foodtown
  • Basket savings: save about $13.60 on a 20-item basket at Hy-Vee (68¢ less per item)

Calculated by multiplying the average 68¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Hy-Vee: cheaper on ready meals (21%), frozen (15%), meat (14%), dairy (13%), snacks (13%), bakery (11%), fresh produce (10%), beverages (9%), baby foods (9%), pantry (7%)

Hy-Vee comes out cheaper in every aisle compared.

Cheaper in Foodtown

Ingredient score A
Goya Dried Chick Peas

Goya Dried Chick Peas

$2.00Foodtown
$3.99Hy-Vee
Ingredient score C
Dr Pepper Soda 42.2 fl oz Bottle

Dr Pepper Soda 42.2 fl oz Bottle

$1.19Foodtown
$2.29Hy-Vee
Ingredient score C
Hubba Bubba Max Strawberry Watermelon Bubble Gum 5 Piece Pack 5 Pce

Hubba Bubba Max Strawberry Watermelon Bubble Gum 5 Piece Pack 5 Pce

$0.79Foodtown
$1.49Hy-Vee
Ingredient score B
Mrs Cubbison's Cheese & Garlic Croutons Restaurant Style 5 oz

Mrs Cubbison's Cheese & Garlic Croutons Restaurant Style 5 oz

$2.00Foodtown
$3.69Hy-Vee
Ingredient score B
Mrs. Cubbison's Caesar Salad Restaurant Style Croutons, 5 oz

Mrs. Cubbison's Caesar Salad Restaurant Style Croutons, 5 oz

$2.00Foodtown
$3.69Hy-Vee
Ingredient score B
Mrs. Cubbison's Classic Seasoned Croutons, 5 oz

Mrs. Cubbison's Classic Seasoned Croutons, 5 oz

$2.00Foodtown
$3.69Hy-Vee

Cheaper in Hy-Vee

Ingredient score C
Pillsbury Ready to Bake Sugar Cookie Dough

Pillsbury Ready to Bake Sugar Cookie Dough

$2.00Hy-Vee
$3.99Foodtown
Ingredient score C
Pillsbury Refrigerated Cookie Dough Eat or Bake Made with Oreo Pieces Makes 12 Big Cookies 16 oz 16 oz

Pillsbury Refrigerated Cookie Dough Eat or Bake Made with Oreo Pieces Makes 12 Big Cookies 16 oz 16 oz

$2.00Hy-Vee
$3.99Foodtown
Ingredient score C
Pillsbury Ready to Bake Chocolate Chip Cookie Dough

Pillsbury Ready to Bake Chocolate Chip Cookie Dough

$2.00Hy-Vee
$3.99Foodtown
Ingredient score C
Pillsbury Ready to Bake Chocolate Chip Cookie Dough

Pillsbury Ready to Bake Chocolate Chip Cookie Dough

$2.00Hy-Vee
$3.99Foodtown
Ingredient score B
Simple Mills Pop Mmms Cheddar Cracker 4 oz

Simple Mills Pop Mmms Cheddar Cracker 4 oz

$2.00Hy-Vee
$3.99Foodtown
Ingredient score AB
Simple Mills Sea Salt - 4.25oz: No Artificial Fillers, No Artificial Sweeteners, No Artificial Flavors

Simple Mills Sea Salt - 4.25oz: No Artificial Fillers, No Artificial Sweeteners, No Artificial Flavors

$2.00Hy-Vee
$3.99Foodtown

Prices are periodic snapshots and may differ from your local store.

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