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Foodtown vs H-E-B: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 23% less for the same groceries at H-E-B than at Foodtown.

The breakdown — 5,043 products compared

  • H-E-B: cheaper on 4,504 items — overall winner on average price
  • Foodtown: beats H-E-B on 528 items — but loses overall
  • Same price: 11 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.02 at H-E-B vs $5.19 at Foodtown
  • Basket savings: save about $23.40 on a 20-item basket at H-E-B ($1.17 less per item)

Calculated by multiplying the average $1.17 price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on ready meals (29%), frozen (29%), dairy (26%), meat (23%), pantry (23%), snacks (20%), beverages (18%), baby foods (16%), bakery (14%)

H-E-B comes out cheaper in every aisle compared.

Cheaper in Foodtown

Ingredient score A
Fresh Organic Cucumber

Fresh Organic Cucumber

$0.99Foodtown
$1.98H-E-B
Ingredient score C
H-e-b Deli Mesquite-smoked Roast Beef Custom Sliced lb

H-e-b Deli Mesquite-smoked Roast Beef Custom Sliced lb

$6.99Foodtown
$13.49H-E-B
Ingredient score B
Dole Ultimate Caesar Premium Salad Kit 11.3 oz 11.3 oz

Dole Ultimate Caesar Premium Salad Kit 11.3 oz 11.3 oz

$1.99Foodtown
$3.78H-E-B
Ingredient score C
Rc Cola 2 L

Rc Cola 2 L

$1.59Foodtown
$2.82H-E-B
Ingredient score B
Little Debbie Pecan Spinwheels Pastries, 2.1 oz

Little Debbie Pecan Spinwheels Pastries, 2.1 oz

$1.19Foodtown
$2.00H-E-B
Ingredient score C
Little Debbie Oatmeal Creme Pie 3.9 oz

Little Debbie Oatmeal Creme Pie 3.9 oz

$1.19Foodtown
$2.00H-E-B

Cheaper in H-E-B

Ingredient score C
McCormick Coconut Extract, 1 oz

McCormick Coconut Extract, 1 oz

$2.50H-E-B
$4.99Foodtown
Ingredient score C
McCormick Rum Extract, 1 oz

McCormick Rum Extract, 1 oz

$2.50H-E-B
$4.99Foodtown
Ingredient score C
Banquet Beef Pot Pie Frozen Meal, 7 oz

Banquet Beef Pot Pie Frozen Meal, 7 oz

$1.00H-E-B
$1.99Foodtown
Ingredient score B
Kellogg's Froot Loops Breakfast Cereal Cup

Kellogg's Froot Loops Breakfast Cereal Cup

$1.00H-E-B
$1.99Foodtown
Ingredient score C
Bar S Classic Franks 12 oz 12 oz Shrinkwp

Bar S Classic Franks 12 oz 12 oz Shrinkwp

$1.00H-E-B
$1.99Foodtown
Ingredient score AB
Kraft White Cheddar Pasta Shells Macaroni & Cheese Dinner, 7.3 oz

Kraft White Cheddar Pasta Shells Macaroni & Cheese Dinner, 7.3 oz

$1.00H-E-B
$1.99Foodtown

Prices are periodic snapshots and may differ from your local store.

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