Foodtown vs H-E-B

Foodtown vs H-E-B at a glance

• H-E-B is cheaper in all 9 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 21% cheaper.
• The same 15-product basket costs $54.59 at H-E-B and $72.71 at Foodtown.

How far apart Foodtown and H-E-B prices are

• Within 10%: 959 items
• 10% to 25% apart: 2,033 items
• More than 25% apart: 2,277 items
• Typical gap: 22.4% per item, where the prices differ

• 

  Biggest saving at FoodtownRotisserie Turkey Breast$6.99 vs $13.49 at H-E-B — save $6.50

• 

  Biggest saving at H-E-BBertolli Olive Oil Extra Virgin - 1.5 Liter$17.97 vs $30.99 at Foodtown — save $13.02

The same basket at Foodtown and H-E-B

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Foodtown and H-E-B.

H-E-B is $18.12 cheaper on this basket.

Foodtown vs H-E-B prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Foodtown vs H-E-B on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Foodtown vs H-E-B

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Foodtown	H-E-B	CheaperGap
Score A973 items	$4.89	$3.92	H-E-B · 20%
Score AB1,216 items	$5.26	$4.12	H-E-B · 22%
Score B1,600 items	$5.21	$4.09	H-E-B · 22%
Score C1,496 items	$5.29	$4.07	H-E-B · 23%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

How the Foodtown vs H-E-B price gap has changed

On Oct 16: H-E-B 23% cheaper. On Nov 11: H-E-B 22% cheaper. Each point is one price update (9 so far).