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As of November 11, 2026, Festival Foods is cheaper. You'd pay about 10% less for the same groceries at Festival Foods than at Foodtown.
Festival Foods wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 54¢ price difference by a standard 20-item grocery trip.
Biggest saving at FoodtownCalifornia Olive Ranch Global Blend Extra Virgin Olive Oil - 25.4 Fl. Oz.$16.99 vs $23.99 at Festival Foods — save $7.00
Biggest saving at Festival FoodsCarvel Original Chocolate & Vanilla Ice Cream Cake with Crunchies Frozen$27.99 vs $39.99 at Foodtown — save $12.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Foodtown and Festival Foods.
| Product | Foodtown | Festival Foods |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.28 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $5.49 | $3.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.75 | $0.89 |
| Nutella Hazelnut Spread with Cocoa | $5.99 | $5.99 |
| Thomas' Original English Muffins | $3.50 | $4.99 |
| Coca-Cola Soda Cans | $10.99 | $10.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $8.99 | $7.49 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $3.29 | $2.99 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $6.49 | $7.39 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.99 | $3.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $4.99 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $3.49 | $3.29 |
| belVita Blueberry Breakfast Bars Biscuits | $4.99 | $3.99 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.49 | $1.19 |
| Spam, Classic 12 Oz | $5.49 | $4.99 |
| Total | $74.21 | $66.65 |
Festival Foods is $7.56 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Foodtown | Festival Foods | CheaperGap |
|---|---|---|---|
| Ready meals784 items | $5.19 | $4.33 | Festival Foods · 17% |
| Frozen181 items | $6.98 | $5.85 | Festival Foods · 16% |
| Dairy366 items | $5.00 | $4.26 | Festival Foods · 15% |
| Pantry934 items | $4.71 | $4.11 | Festival Foods · 13% |
| Baby food51 items | $4.04 | $3.72 | Festival Foods · 8% |
| Meat185 items | $6.40 | $5.86 | Festival Foods · 8% |
| Fresh produce64 items | $3.89 | $3.60 | Festival Foods · 7% |
| Bakery194 items | $5.25 | $5.00 | Festival Foods · 5% |
| Beverages852 items | $5.94 | $5.67 | Festival Foods · 5% |
| Snacks730 items | $5.04 | $4.81 | Festival Foods · 4% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Foodtown | Festival Foods | CheaperGap |
|---|---|---|---|
| Under $31,042 items | $2.32 | $2.10 | Festival Foods · 10% |
| $3 to $103,104 items | $5.65 | $5.08 | Festival Foods · 10% |
| Over $10250 items | $14.60 | $13.12 | Festival Foods · 10% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Foodtown | Festival Foods | CheaperGap |
|---|---|---|---|
 Score A724 items | $5.14 | $4.59 | Festival Foods · 11% |
 Score AB1,051 items | $5.29 | $4.79 | Festival Foods · 9% |
 Score B1,359 items | $5.20 | $4.72 | Festival Foods · 9% |
 Score C1,262 items | $5.75 | $5.11 | Festival Foods · 11% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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