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As of November 11, 2026, H-E-B is cheaper. You'd pay about 14% less for the same groceries at H-E-B than at Festival Foods.
Calculated by multiplying the average 69¢ price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BCalifornia Olive Ranch Global Blend Extra Virgin Olive Oil - 25.4 Fl. Oz.$15.24 vs $23.99 at Festival Foods — save $8.75

Biggest saving at Festival FoodsBragg Organic Olive Oil Extra Virgin Bottle - 32 Fl. Oz.$19.99 vs $27.47 at H-E-B — save $7.48
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Festival Foods.
| Product | H-E-B | Festival Foods |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $3.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.89 |
| Nutella Hazelnut Spread with Cocoa | $4.97 | $5.99 |
| Thomas' Original English Muffins | $3.77 | $4.99 |
| Coca-Cola Soda Cans | $8.42 | $10.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.47 | $7.49 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.72 | $2.49 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $2.99 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $3.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $3.29 |
| belVita Blueberry Breakfast Bars Biscuits | $3.97 | $3.99 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.12 | $1.19 |
| Spam, Classic 12 Oz | $3.72 | $4.99 |
| Total | $54.59 | $61.75 |
H-E-B is $7.16 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Festival Foods | CheaperGap |
|---|---|---|---|
| Fresh produce36 items | $2.52 | $3.61 | H-E-B · 30% |
| Meat204 items | $5.02 | $6.21 | H-E-B · 19% |
| Frozen156 items | $4.61 | $5.61 | H-E-B · 18% |
| Ready meals785 items | $3.76 | $4.50 | H-E-B · 16% |
| Bakery225 items | $4.41 | $5.20 | H-E-B · 15% |
| Beverages706 items | $4.58 | $5.37 | H-E-B · 15% |
| Snacks764 items | $4.41 | $5.11 | H-E-B · 14% |
| Dairy325 items | $3.96 | $4.54 | H-E-B · 13% |
| Pantry1,055 items | $3.68 | $4.17 | H-E-B · 12% |
| Baby food71 items | $3.12 | $3.39 | H-E-B · 8% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Festival Foods | CheaperGap |
|---|---|---|---|
| Under $31,365 items | $2.02 | $2.33 | H-E-B · 13% |
| $3 to $102,886 items | $4.75 | $5.59 | H-E-B · 15% |
| Over $10102 items | $13.99 | $15.33 | H-E-B · 9% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Festival Foods | CheaperGap |
|---|---|---|---|
| $4.02 | $4.48 | H-E-B · 10% | |
| $4.19 | $4.94 | H-E-B · 15% | |
| $4.13 | $4.79 | H-E-B · 14% | |
| $4.06 | $4.87 | H-E-B · 16% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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