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H-E-B vs Festival Foods

As of November 11, 2026, H-E-B is cheaper. You'd pay about 14% less for the same groceries at H-E-B than at Festival Foods.

H-E-B vs Festival Foods at a glance

  • H-E-B is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 13% cheaper.
  • The same 15-product basket costs $54.59 at H-E-B and $61.75 at Festival Foods.

H-E-B vs Festival Foods: 4,353 products compared

  • H-E-B: cheaper on 3,703 items — overall winner on average price
  • Festival Foods: beats H-E-B on 636 items — but loses overall
  • Same price: 14 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.11 at H-E-B vs $4.80 at Festival Foods
  • Basket savings: save about $13.80 on a 20-item basket at H-E-B (69¢ less per item)

Calculated by multiplying the average 69¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Festival Foods prices are

  • Within 10%: 1,018 items
  • 10% to 25% apart: 2,121 items
  • More than 25% apart: 1,200 items
  • Typical gap: 18% per item, where the prices differ
  • California Olive Ranch Global Blend Extra Virgin Olive Oil - 25.4 Fl. Oz.

    Biggest saving at H-E-BCalifornia Olive Ranch Global Blend Extra Virgin Olive Oil - 25.4 Fl. Oz.$15.24 vs $23.99 at Festival Foods — save $8.75

  • Bragg Organic Olive Oil Extra Virgin Bottle - 32 Fl. Oz.

    Biggest saving at Festival FoodsBragg Organic Olive Oil Extra Virgin Bottle - 32 Fl. Oz.$19.99 vs $27.47 at H-E-B — save $7.48

The same basket at H-E-B and Festival Foods

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Festival Foods.

ProductH-E-BFestival Foods
Daisy Squeezable Sour Cream 14 Ounces$2.94$1.99
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$3.99
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.89
Nutella Hazelnut Spread with Cocoa$4.97$5.99
Thomas' Original English Muffins$3.77$4.99
Coca-Cola Soda Cans$8.42$10.99
El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz$5.47$7.49
King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count$4.72$2.49
Alani Nu Pink Slush Sugar Free Energy Drink Can$2.67$2.99
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$3.49
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$2.99
Eggo Buttermilk Waffles - 10 ct Frozen$2.96$3.29
belVita Blueberry Breakfast Bars Biscuits$3.97$3.99
Star Kist Tuna, In Water, Chunk Light 5 Oz$1.12$1.19
Spam, Classic 12 Oz$3.72$4.99
Total$54.59$61.75

H-E-B is $7.16 cheaper on this basket.

H-E-B vs Festival Foods prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BFestival FoodsCheaperGap
Fresh produce36 items$2.52$3.61H-E-B · 30%
Meat204 items$5.02$6.21H-E-B · 19%
Frozen156 items$4.61$5.61H-E-B · 18%
Ready meals785 items$3.76$4.50H-E-B · 16%
Bakery225 items$4.41$5.20H-E-B · 15%
Beverages706 items$4.58$5.37H-E-B · 15%
Snacks764 items$4.41$5.11H-E-B · 14%
Dairy325 items$3.96$4.54H-E-B · 13%
Pantry1,055 items$3.68$4.17H-E-B · 12%
Baby food71 items$3.12$3.39H-E-B · 8%

H-E-B vs Festival Foods on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BFestival FoodsCheaperGap
Under $31,365 items$2.02$2.33H-E-B · 13%
$3 to $102,886 items$4.75$5.59H-E-B · 15%
Over $10102 items$13.99$15.33H-E-B · 9%

Healthier groceries: H-E-B vs Festival Foods

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BFestival FoodsCheaperGap
Score A692 items$4.02$4.48H-E-B · 10%
Score AB1,084 items$4.19$4.94H-E-B · 15%
Score B1,343 items$4.13$4.79H-E-B · 14%
Score C1,234 items$4.06$4.87H-E-B · 16%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Festival Foods rank on price

  • H-E-B: #4 of 80 stores. Cheaper than 72 of the 75 stores it's compared with, prices about 16% below theirs on average.
  • Festival Foods: #34 of 80 stores. Cheaper than 40 of the 74 stores it's compared with, prices about 2% below theirs on average.

Cheaper than H-E-B

Cheaper than Festival Foods

Prices are periodic snapshots and may differ from your local store.

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