Target vs Piggly Wiggly

Target vs Piggly Wiggly at a glance

• For items over $10, Piggly Wiggly is the cheaper store (9% less on average).
• Target is cheaper in all 8 aisles we compared.
• On the healthiest products (ingredient score A or AB), Target is 12% cheaper.
• The same 15-product basket costs $59.35 at Target and $70.46 at Piggly Wiggly.

How far apart Target and Piggly Wiggly prices are

• Within 10%: 347 items
• 10% to 25% apart: 1,117 items
• More than 25% apart: 843 items
• Typical gap: 21.3% per item, where the prices differ

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  Biggest saving at TargetMaxwell House Original Roast Ground Coffee, Canister$9.89 vs $17.59 at Piggly Wiggly — save $7.70

• 

  Biggest saving at Piggly WigglyPremier Protein Cafe Latte 30g High Protein Shakes - 4 pk$13.79 vs $23.99 at Target — save $10.20

The same basket at Target and Piggly Wiggly

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Target and Piggly Wiggly.

Target is $11.11 cheaper on this basket.

Target vs Piggly Wiggly prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Target vs Piggly Wiggly on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Target vs Piggly Wiggly

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Target	Piggly Wiggly	CheaperGap
Score A351 items	$4.24	$4.81	Target · 12%
Score AB523 items	$4.81	$5.47	Target · 12%
Score B753 items	$4.63	$5.41	Target · 14%
Score C788 items	$4.67	$5.59	Target · 16%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.