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As of November 11, 2026, H-E-B is cheaper. You'd pay about 23% less for the same groceries at H-E-B than at Piggly Wiggly.
Calculated by multiplying the average $1.13 price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BCafe Escapes Chai Latte K-Cup Coffee Pods$7.97 vs $15.39 at Piggly Wiggly — save $7.42

Biggest saving at Piggly WigglyLipton Lemon Iced Tea$6.09 vs $11.48 at H-E-B — save $5.39
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Piggly Wiggly.
| Product | H-E-B | Piggly Wiggly |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $2.09 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $3.59 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.89 |
| Nutella Hazelnut Spread with Cocoa | $4.97 | $6.59 |
| Thomas' Original English Muffins | $3.77 | $3.50 |
| Coca-Cola Soda Cans | $8.42 | $11.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.47 | $6.49 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.72 | $5.49 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $3.29 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $4.69 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $4.09 |
| belVita Blueberry Breakfast Bars Biscuits | $3.97 | $5.99 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.12 | $1.59 |
| Spam 25% Less Sodium Meat 12 Oz | $3.72 | $4.39 |
| Total | $54.59 | $67.66 |
H-E-B is $13.07 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Piggly Wiggly | CheaperGap |
|---|---|---|---|
| Frozen153 items | $4.33 | $6.15 | H-E-B · 30% |
| Meat165 items | $4.58 | $6.32 | H-E-B · 28% |
| Ready meals677 items | $3.27 | $4.37 | H-E-B · 25% |
| Pantry946 items | $3.23 | $4.31 | H-E-B · 25% |
| Snacks659 items | $4.12 | $5.25 | H-E-B · 22% |
| Bakery197 items | $3.99 | $5.02 | H-E-B · 21% |
| Baby food62 items | $3.07 | $3.82 | H-E-B · 20% |
| Beverages612 items | $4.52 | $5.67 | H-E-B · 20% |
| Dairy210 items | $3.74 | $4.57 | H-E-B · 18% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Piggly Wiggly | CheaperGap |
|---|---|---|---|
| Under $31,188 items | $1.88 | $2.36 | H-E-B · 21% |
| $3 to $102,416 items | $4.35 | $5.69 | H-E-B · 24% |
| Over $10115 items | $11.41 | $14.98 | H-E-B · 24% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Piggly Wiggly | CheaperGap |
|---|---|---|---|
| $3.42 | $4.36 | H-E-B · 21% | |
| $3.76 | $5.01 | H-E-B · 25% | |
| $3.92 | $5.03 | H-E-B · 22% | |
| $3.80 | $4.99 | H-E-B · 24% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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