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As of November 11, 2026, Target is cheaper. You'd pay about 10% less for the same groceries at Target than at Market Basket.
Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 53¢ price difference by a standard 20-item grocery trip.
Biggest saving at TargetCommunity Coffee Breakfast Blend Medium Roast Single Serve Box - 48 Count$29.99 vs $41.99 at Market Basket — save $12.00
Biggest saving at Market BasketPremier Protein Cafe Latte 30g High Protein Shakes - 4 pk$15.74 vs $23.99 at Target — save $8.25
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Target and Market Basket.
| Product | Target | Market Basket |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.19 | $3.35 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.69 | $3.89 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.89 | $0.83 |
| Nutella Hazelnut Spread with Cocoa | $4.99 | $6.29 |
| Thomas' Original English Muffins | $3.39 | $4.82 |
| Coca-Cola Soda Cans | $8.89 | $10.07 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $6.29 | $5.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.79 | $2.61 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $6.69 | $7.86 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $3.19 | $4.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.99 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.99 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $4.19 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $0.99 | $1.29 |
| Spam 25% Less Sodium Meat 12 Oz | $4.19 | $4.61 |
| Total | $59.35 | $66.57 |
Target is $7.22 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Target | Market Basket | CheaperGap |
|---|---|---|---|
| Meat117 items | $4.67 | $6.18 | Target · 24% |
| Baby food28 items | $2.88 | $3.68 | Target · 22% |
| Frozen59 items | $4.96 | $6.06 | Target · 18% |
| Dairy121 items | $4.39 | $5.17 | Target · 15% |
| Ready meals487 items | $4.14 | $4.84 | Target · 15% |
| Snacks484 items | $4.66 | $5.32 | Target · 12% |
| Beverages423 items | $6.47 | $7.27 | Target · 11% |
| Bakery142 items | $3.98 | $4.37 | Target · 9% |
| Pantry625 items | $4.16 | $4.05 | Market Basket · 3% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Target | Market Basket | CheaperGap |
|---|---|---|---|
| Under $3614 items | $2.14 | $2.30 | Target · 7% |
| $3 to $101,734 items | $4.71 | $5.41 | Target · 13% |
| Over $10152 items | $14.56 | $14.69 | Target · 1% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Target | Market Basket | CheaperGap |
|---|---|---|---|
 Score A344 items | $4.27 | $4.42 | Target · 3% |
 Score AB481 items | $4.41 | $4.87 | Target · 9% |
 Score B789 items | $4.73 | $5.25 | Target · 10% |
 Score C886 items | $4.94 | $5.67 | Target · 13% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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