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As of November 11, 2026, Festival Foods is cheaper. You'd pay about 9% less for the same groceries at Festival Foods than at Piggly Wiggly.
Festival Foods wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 47¢ price difference by a standard 20-item grocery trip.
Biggest saving at Piggly WigglyClaritin Indoor & Outdoor Allergies, 24 Hour, 10 mg, Liquid-Filled Capsules$14.29 vs $27.99 at Festival Foods — save $13.70
Biggest saving at Festival FoodsEight O'Clock Original Medium Roast Coffee K-Cup Pods 32 Count$16.99 vs $26.39 at Piggly Wiggly — save $9.40
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Piggly Wiggly and Festival Foods.
| Product | Piggly Wiggly | Festival Foods |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.09 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.59 | $3.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.89 | $0.89 |
| Nutella Hazelnut Spread with Cocoa | $6.59 | $5.99 |
| Thomas' Original English Muffins | $3.50 | $4.99 |
| Coca-Cola Soda Cans | $11.99 | $10.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $6.49 | $7.49 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $3.29 | $2.99 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $8.29 | $7.39 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.69 | $3.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.99 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $4.09 | $3.29 |
| belVita Blueberry Breakfast Bars Biscuits | $5.99 | $3.99 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.59 | $1.19 |
| Spam, Classic 12 Oz | $4.19 | $4.99 |
| Total | $70.26 | $66.65 |
Festival Foods is $3.61 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Piggly Wiggly | Festival Foods | CheaperGap |
|---|---|---|---|
| Baby food29 items | $4.53 | $3.81 | Festival Foods · 16% |
| Pantry1,143 items | $4.18 | $3.68 | Festival Foods · 12% |
| Bakery277 items | $5.10 | $4.58 | Festival Foods · 10% |
| Frozen236 items | $5.75 | $5.19 | Festival Foods · 10% |
| Ready meals932 items | $4.94 | $4.44 | Festival Foods · 10% |
| Meat325 items | $6.76 | $6.08 | Festival Foods · 10% |
| Snacks717 items | $5.14 | $4.65 | Festival Foods · 9% |
| Dairy437 items | $4.26 | $3.90 | Festival Foods · 8% |
| Beverages911 items | $5.88 | $5.55 | Festival Foods · 6% |
| Fresh produce100 items | $2.68 | $2.61 | Festival Foods · 3% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Piggly Wiggly | Festival Foods | CheaperGap |
|---|---|---|---|
| Under $31,393 items | $2.21 | $2.08 | Festival Foods · 6% |
| $3 to $103,530 items | $5.55 | $5.02 | Festival Foods · 10% |
| Over $10239 items | $14.18 | $12.68 | Festival Foods · 11% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Piggly Wiggly | Festival Foods | CheaperGap |
|---|---|---|---|
 Score A801 items | $4.40 | $3.96 | Festival Foods · 10% |
 Score AB989 items | $4.94 | $4.51 | Festival Foods · 9% |
 Score B1,615 items | $4.85 | $4.37 | Festival Foods · 10% |
 Score C1,757 items | $5.59 | $5.09 | Festival Foods · 9% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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