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As of November 11, 2026, King Soopers is cheaper. You'd pay about 7% less for the same groceries at King Soopers than at Market Basket.
King Soopers wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 34¢ price difference by a standard 20-item grocery trip.
Biggest saving at King SoopersHormel Snack Tray Turkey & Cheese - 14.7 Oz$10.49 vs $18.89 at Market Basket — save $8.40
Biggest saving at Market BasketCanada Dry Fruit Splash Strawberry Ginger Ale Zero Sugar Soda Cans$7.49 vs $11.99 at King Soopers — save $4.50
The 15 products carried by the most stores we track — no more than two from any aisle — priced at King Soopers and Market Basket.
| Product | King Soopers | Market Basket |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.39 | $3.35 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.69 | $3.89 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.74 | $0.83 |
| Nutella Hazelnut Spread with Cocoa | $5.49 | $6.29 |
| Thomas' Original English Muffins | $4.49 | $4.82 |
| Coca-Cola Soda Cans | $11.99 | $10.07 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.99 | $5.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $5.49 | $3.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.99 | $2.61 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.50 | $4.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.49 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $3.00 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $5.49 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.29 | $1.29 |
| Spam 25% Less Sodium Meat 12 Oz | $4.59 | $4.61 |
| Total | $64.62 | $62.70 |
Market Basket is $1.92 cheaper on this basket — the opposite of the overall result, which averages every matched product.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | King Soopers | Market Basket | CheaperGap |
|---|---|---|---|
| Meat168 items | $5.41 | $6.23 | King Soopers · 13% |
| Ready meals527 items | $4.33 | $4.84 | King Soopers · 10% |
| Dairy304 items | $4.27 | $4.70 | King Soopers · 9% |
| Frozen87 items | $5.23 | $5.65 | King Soopers · 7% |
| Pantry773 items | $3.61 | $3.89 | King Soopers · 7% |
| Snacks616 items | $4.57 | $4.91 | King Soopers · 7% |
| Bakery223 items | $4.30 | $4.58 | King Soopers · 6% |
| Baby food78 items | $6.51 | $6.88 | King Soopers · 5% |
| Fresh produce26 items | $3.73 | $3.91 | King Soopers · 5% |
| Beverages783 items | $6.16 | $6.32 | King Soopers · 2% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | King Soopers | Market Basket | CheaperGap |
|---|---|---|---|
| Under $3999 items | $1.97 | $2.17 | King Soopers · 9% |
| $3 to $102,379 items | $5.06 | $5.39 | King Soopers · 6% |
| Over $10243 items | $13.60 | $14.53 | King Soopers · 6% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | King Soopers | Market Basket | CheaperGap |
|---|---|---|---|
 Score A494 items | $4.11 | $4.36 | King Soopers · 6% |
 Score AB655 items | $4.38 | $4.74 | King Soopers · 8% |
 Score B1,175 items | $4.79 | $5.12 | King Soopers · 7% |
 Score C1,297 items | $5.24 | $5.58 | King Soopers · 6% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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