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Hy-Vee vs Target: Which Is Cheaper?

As of September 17, 2026, Hy-Vee is barely cheaper. You'd pay about 2% less for the same groceries at Hy-Vee than at Target.

The breakdown — 6,036 products compared

  • Hy-Vee: cheaper on 2,043 items — overall winner on average price
  • Target: beats Hy-Vee on 3,617 items — but loses overall
  • Same price: 376 items

Hy-Vee wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.67 at Hy-Vee vs $5.79 at Target
  • Basket savings: save about $2.40 on a 20-item basket at Hy-Vee (12¢ less per item)

Calculated by multiplying the average 12¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Hy-Vee: cheaper on baby foods (17%), pantry (14%), ready meals (2%), dairy (1%)
  • Target: cheaper on frozen (11%), meat (8%), bakery (5%), beverages (2%), snacks (1%)

Compared across 9 aisles, each averaged separately.

Cheaper in Hy-Vee

Ingredient score B
Club Minis Hidden Valley Ranch Baked Crackers, 11 oz

Club Minis Hidden Valley Ranch Baked Crackers, 11 oz

$2.00Hy-Vee
$3.99Target
Ingredient score B
Laughing Cow Light 8P 5.4 oz

Laughing Cow Light 8P 5.4 oz

$2.00Hy-Vee
$3.99Target
Ingredient score C
Pop-tarts Protein Bumpin' Blueberry Toaster Pastries

Pop-tarts Protein Bumpin' Blueberry Toaster Pastries

$2.00Hy-Vee
$3.99Target
Ingredient score AB
The Laughing Cow Creamy Garlic & Herb Spreadable Cheese Wedges 5.4 oz Box (8 Count)

The Laughing Cow Creamy Garlic & Herb Spreadable Cheese Wedges 5.4 oz Box (8 Count)

$2.00Hy-Vee
$3.99Target
Ingredient score C
Pop-tarts Frosted S'mores Toaster Pastries

Pop-tarts Frosted S'mores Toaster Pastries

$2.00Hy-Vee
$3.99Target
Ingredient score C
Pop-tarts Frosted Brown Sugar Cinnamon Toaster Pastries

Pop-tarts Frosted Brown Sugar Cinnamon Toaster Pastries

$2.00Hy-Vee
$3.99Target

Cheaper in Target

Ingredient score B
Airheads Xtremes Rainbow Berry 4.5 oz

Airheads Xtremes Rainbow Berry 4.5 oz

$1.50Target
$2.99Hy-Vee
Ingredient score B
Reese's Pieces Peanut Butter in a Crunchy Shell Candy Box 4 oz 4 oz

Reese's Pieces Peanut Butter in a Crunchy Shell Candy Box 4 oz 4 oz

$1.00Target
$1.99Hy-Vee
Ingredient score B
Swedish Fish Soft & Chewy Gummy Candy 3.1 oz 3.1 oz

Swedish Fish Soft & Chewy Gummy Candy 3.1 oz 3.1 oz

$1.00Target
$1.99Hy-Vee
Ingredient score B
Mike and Ike Fruit Flavored Candy Original Fruit 4.25 oz

Mike and Ike Fruit Flavored Candy Original Fruit 4.25 oz

$1.00Target
$1.99Hy-Vee
Ingredient score B
Mike & Ike Sour Watermelon Chewy Candy, 4.25 oz

Mike & Ike Sour Watermelon Chewy Candy, 4.25 oz

$1.00Target
$1.99Hy-Vee
Ingredient score B
Hot Tamales Chewy Fierce Cinnamon Candies 4.25 oz 4.25 oz

Hot Tamales Chewy Fierce Cinnamon Candies 4.25 oz 4.25 oz

$1.00Target
$1.99Hy-Vee

Prices are periodic snapshots and may differ from your local store.

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