H-E-B vs Tom Thumb

H-E-B vs Tom Thumb at a glance

• H-E-B is cheaper in all 8 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 20% cheaper.
• The same 15-product basket costs $54.59 at H-E-B and $69.45 at Tom Thumb.

How far apart H-E-B and Tom Thumb prices are

• Within 10%: 1,367 items
• 10% to 25% apart: 3,727 items
• More than 25% apart: 3,156 items
• Typical gap: 21.2% per item, where the prices differ

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  Biggest saving at H-E-BM&M'S SNICKERS & More Fun Size Halloween Candy Variety Pack - 195 Count$24.87 vs $42.99 at Tom Thumb — save $18.12

• 

  Biggest saving at Tom ThumbBakery Cake 2 Layer Tres Leches Decorated Each$26.99 vs $39.98 at H-E-B — save $12.99

The same basket at H-E-B and Tom Thumb

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Tom Thumb.

H-E-B is $14.86 cheaper on this basket.

H-E-B vs Tom Thumb prices by aisle

Average price of the matched products in each aisle, biggest difference first.

H-E-B vs Tom Thumb on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: H-E-B vs Tom Thumb

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	H-E-B	Tom Thumb	CheaperGap
Score A1,301 items	$4.98	$6.05	H-E-B · 18%
Score AB1,936 items	$4.71	$5.96	H-E-B · 21%
Score B2,727 items	$4.63	$5.85	H-E-B · 21%
Score C2,316 items	$4.64	$5.97	H-E-B · 22%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

How the H-E-B vs Tom Thumb price gap has changed

On Oct 16: H-E-B 20% cheaper. On Nov 11: H-E-B 21% cheaper. Each point is one price update (9 so far).