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H-E-B vs Tom Thumb: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 21% less for the same groceries at H-E-B than at Tom Thumb.

The breakdown — 7,853 products compared

  • H-E-B: cheaper on 7,368 items — overall winner on average price
  • Tom Thumb: beats H-E-B on 471 items — but loses overall
  • Same price: 14 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.66 at H-E-B vs $5.91 at Tom Thumb
  • Basket savings: save about $25.00 on a 20-item basket at H-E-B ($1.25 less per item)

Calculated by multiplying the average $1.25 price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on frozen (25%), beverages (24%), meat (22%), ready meals (22%), pantry (21%), dairy (20%), snacks (20%), bakery (15%)

H-E-B comes out cheaper in every aisle compared.

Prices are periodic snapshots and may differ from your local store.

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