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H-E-B vs Publix: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 24% less for the same groceries at H-E-B than at Publix.

The breakdown — 3,920 products compared

  • H-E-B: cheaper on 3,669 items — overall winner on average price
  • Publix: beats H-E-B on 239 items — but loses overall
  • Same price: 12 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.41 at H-E-B vs $5.85 at Publix
  • Basket savings: save about $28.80 on a 20-item basket at H-E-B ($1.44 less per item)

Calculated by multiplying the average $1.44 price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on frozen (30%), meat (28%), beverages (27%), ready meals (25%), bakery (24%), snacks (23%), dairy (22%), pantry (22%)

H-E-B comes out cheaper in every aisle compared.

Cheaper in H-E-B

Ingredient score C
Luigi's Lemon & Strawberry Real Italian Ice 6 fl oz 6 Count (Frozen)

Luigi's Lemon & Strawberry Real Italian Ice 6 fl oz 6 Count (Frozen)

$2.66H-E-B
$5.31Publix
Ingredient score A
Luigi's Lemon Italian Ice 6.6 fl oz Cups 6 ea Box

Luigi's Lemon Italian Ice 6.6 fl oz Cups 6 ea Box

$2.66H-E-B
$5.31Publix
Ingredient score B
Luigi's Real Italian Ice Mango Cups 6 ct

Luigi's Real Italian Ice Mango Cups 6 ct

$2.66H-E-B
$5.31Publix
Ingredient score C
Diet Pepsi Cola Soda Pop, 16.9 fl oz, 6 Pack Bottles

Diet Pepsi Cola Soda Pop, 16.9 fl oz, 6 Pack Bottles

$5.28H-E-B
$10.49Publix
Ingredient score C
Pepsi Cola Zero Sugar Soda Cola 16.9 fl oz 6 Count 6 ea

Pepsi Cola Zero Sugar Soda Cola 16.9 fl oz 6 Count 6 ea

$5.28H-E-B
$10.49Publix
Ingredient score C
Red Baron Pepperoni French Bread Frozen Personal Pizza, 10.8 oz

Red Baron Pepperoni French Bread Frozen Personal Pizza, 10.8 oz

$2.90H-E-B
$5.75Publix

Cheaper in Publix

Ingredient score AB
Häagen-dazs Chocolate Ice Cream 14 oz

Häagen-dazs Chocolate Ice Cream 14 oz

$2.19Publix
$4.36H-E-B
Ingredient score AB
Promised Land Midnight Chocolate Whole Milk

Promised Land Midnight Chocolate Whole Milk

$2.57Publix
$4.97H-E-B
Ingredient score B
Nature Valley Dark Chocolate Peanut Almond Sweet and Salty Nut Snack Bars - 28.8oz

Nature Valley Dark Chocolate Peanut Almond Sweet and Salty Nut Snack Bars - 28.8oz

$5.75Publix
$10.68H-E-B
Ingredient score B
Propel Zero Sugar Electrolyte Water Beverage Kiwi Strawberry

Propel Zero Sugar Electrolyte Water Beverage Kiwi Strawberry

$2.75Publix
$5.08H-E-B
Ingredient score AB
Tony's Chocolonely Milk Chocolate Bar 6.35 oz Bar

Tony's Chocolonely Milk Chocolate Bar 6.35 oz Bar

$2.77Publix
$4.97H-E-B
Ingredient score AB
Rao's Meat Lasagna, 27 oz

Rao's Meat Lasagna, 27 oz

$6.63Publix
$11.57H-E-B

Prices are periodic snapshots and may differ from your local store.

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