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As of November 11, 2026, H-E-B is cheaper. You'd pay about 25% less for the same groceries at H-E-B than at Publix.
Calculated by multiplying the average $1.49 price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BJack Links Beef Jerky Teriyaki 8 ounces$12.28 vs $20.99 at Publix — save $8.71

Biggest saving at Publixsmartwater Alkaline With Antioxidant Ionized Electrolyte Vapor-Distilled Water Bottles$17.39 vs $22.98 at H-E-B — save $5.59
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Publix.
| Product | H-E-B | Publix |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $3.49 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $5.09 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.83 |
| Nutella Hazelnut Spread with Cocoa | $4.97 | $5.87 |
| Thomas' Original English Muffins | $3.77 | $6.31 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.47 | $6.63 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.72 | $5.97 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $3.31 |
| Diet Coke Soda Bottle | $2.58 | $3.19 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $5.75 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $4.25 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $4.25 |
| belVita Blueberry Breakfast Bars Biscuits | $3.97 | $5.97 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.12 | $1.53 |
| Spam 25% Less Sodium Meat 12 Oz | $3.72 | $4.25 |
| Total | $48.75 | $66.69 |
H-E-B is $17.94 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Publix | CheaperGap |
|---|---|---|---|
| Frozen239 items | $4.96 | $7.07 | H-E-B · 30% |
| Meat222 items | $5.40 | $7.42 | H-E-B · 27% |
| Bakery320 items | $4.43 | $5.98 | H-E-B · 26% |
| Beverages772 items | $4.86 | $6.60 | H-E-B · 26% |
| Ready meals785 items | $4.32 | $5.79 | H-E-B · 25% |
| Pantry1,027 items | $4.01 | $5.18 | H-E-B · 23% |
| Snacks900 items | $4.71 | $6.12 | H-E-B · 23% |
| Dairy397 items | $4.51 | $5.80 | H-E-B · 22% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Publix | CheaperGap |
|---|---|---|---|
| Under $3895 items | $1.93 | $2.57 | H-E-B · 25% |
| $3 to $103,548 items | $4.70 | $6.28 | H-E-B · 25% |
| Over $10261 items | $11.04 | $14.16 | H-E-B · 22% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Publix | CheaperGap |
|---|---|---|---|
| $4.38 | $5.66 | H-E-B · 23% | |
| $4.67 | $6.14 | H-E-B · 24% | |
| $4.58 | $6.02 | H-E-B · 24% | |
| $4.40 | $6.06 | H-E-B · 27% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























On Oct 16: H-E-B 25% cheaper. On Nov 11: H-E-B 25% cheaper. Each point is one price update (9 so far).
Prices are periodic snapshots and may differ from your local store.
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