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As of November 11, 2026, H-E-B is cheaper. You'd pay about 17% less for the same groceries at H-E-B than at Macey's.
Calculated by multiplying the average 86¢ price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BEarth's Best Organic Dairy Powder Infant Formula with Iron$34.57 vs $45.49 at Macey's — save $10.92

Biggest saving at Macey'sM&M's Peanut Milk Chocolate Candy Party Size$7.99 vs $14.84 at H-E-B — save $6.85
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Macey's.
| Product | H-E-B | Macey's |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $2.19 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $3.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.79 |
| Nutella Hazelnut Spread with Cocoa | $4.97 | $4.99 |
| Thomas' Original English Muffins | $3.77 | $3.49 |
| Coca-Cola Soda Cans | $8.42 | $11.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.47 | $5.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.72 | $2.49 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $2.49 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $3.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $3.39 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $3.97 | $5.29 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.12 | $1.49 |
| Spam 25% Less Sodium Meat 12 Oz | $3.72 | $4.99 |
| Total | $54.59 | $60.05 |
H-E-B is $5.46 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Macey's | CheaperGap |
|---|---|---|---|
| Frozen137 items | $4.77 | $6.15 | H-E-B · 22% |
| Pantry1,362 items | $3.91 | $4.87 | H-E-B · 20% |
| Fresh produce51 items | $2.60 | $3.11 | H-E-B · 17% |
| Ready meals934 items | $3.87 | $4.69 | H-E-B · 17% |
| Dairy359 items | $4.06 | $4.84 | H-E-B · 16% |
| Snacks866 items | $4.39 | $5.22 | H-E-B · 16% |
| Beverages707 items | $4.51 | $5.30 | H-E-B · 15% |
| Meat225 items | $5.50 | $6.50 | H-E-B · 15% |
| Baby food140 items | $4.03 | $4.70 | H-E-B · 14% |
| Bakery211 items | $4.47 | $5.09 | H-E-B · 12% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Macey's | CheaperGap |
|---|---|---|---|
| Under $31,460 items | $1.92 | $2.23 | H-E-B · 14% |
| $3 to $103,367 items | $4.70 | $5.71 | H-E-B · 18% |
| Over $10196 items | $12.24 | $14.72 | H-E-B · 17% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Macey's | CheaperGap |
|---|---|---|---|
| $4.14 | $5.01 | H-E-B · 17% | |
| $4.30 | $5.22 | H-E-B · 18% | |
| $4.18 | $4.93 | H-E-B · 15% | |
| $4.12 | $5.04 | H-E-B · 18% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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