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H-E-B vs Giant Food Stores

As of October 20, 2026, H-E-B is cheaper. You'd pay about 12% less for the same groceries at H-E-B than at Giant Food Stores.

H-E-B vs Giant Food Stores at a glance

  • H-E-B is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 12% cheaper.
  • The same 15-product basket costs $48.69 at H-E-B and $53.39 at Giant Food Stores.

H-E-B vs Giant Food Stores: 6,333 products compared

  • H-E-B: cheaper on 5,238 items — overall winner on average price
  • Giant Food Stores: beats H-E-B on 1,058 items — but loses overall
  • Same price: 37 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.72 at H-E-B vs $5.36 at Giant Food Stores
  • Basket savings: save about $12.80 on a 20-item basket at H-E-B (64¢ less per item)

Calculated by multiplying the average 64¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Giant Food Stores prices are

  • Within 10%: 2,421 items
  • 10% to 25% apart: 2,747 items
  • More than 25% apart: 1,128 items
  • Typical gap: 13.5% per item, where the prices differ
  • Bertolli Olive Oil Extra Virgin - 1.5 Liter

    Biggest saving at H-E-BBertolli Olive Oil Extra Virgin - 1.5 Liter$17.97 vs $28.99 at Giant Food Stores — save $11.02

  • Similac Soy Isomil Baby Formula Powder

    Biggest saving at Giant Food StoresSimilac Soy Isomil Baby Formula Powder$25.24 vs $50.38 at H-E-B — save $25.14

The same basket at H-E-B and Giant Food Stores

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Giant Food Stores.

ProductH-E-BGiant Food Stores
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.97$3.00
Kraft Singles American Cheese Slices 16 Count$3.86$3.49
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$2.39
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.99
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.97$2.49
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$3.59
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.77$3.89
Pop-Tarts Frosted Strawberry Toaster Pastries$3.77$3.89
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.98$4.49
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.36$1.00
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.97$3.50
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$2.49
Hormel Original Pepperoni 6 Oz$4.46$4.79
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$3.00
Gorton's Beer Battered Fish Fillets 10 Count$7.94$10.39
Total$48.69$53.39

H-E-B is $4.70 cheaper on this basket.

H-E-B vs Giant Food Stores prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BGiant Food StoresCheaperGap
Fresh produce107 items$2.34$2.81H-E-B · 17%
Beverages826 items$5.08$5.93H-E-B · 14%
Ready meals991 items$3.96$4.60H-E-B · 14%
Pantry1,562 items$4.15$4.77H-E-B · 13%
Bakery329 items$4.51$5.14H-E-B · 12%
Dairy515 items$4.39$5.00H-E-B · 12%
Frozen61 items$4.22$4.74H-E-B · 11%
Snacks1,317 items$5.37$6.00H-E-B · 11%
Meat300 items$6.34$6.90H-E-B · 8%
Baby food300 items$6.52$6.82H-E-B · 5%

H-E-B vs Giant Food Stores on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BGiant Food StoresCheaperGap
Under $31,923 items$2.02$2.24H-E-B · 10%
$3 to $103,997 items$4.97$5.72H-E-B · 13%
Over $10413 items$14.89$16.42H-E-B · 9%

Healthier groceries: H-E-B vs Giant Food Stores

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BGiant Food StoresCheaperGap
Score A976 items$4.39$4.95H-E-B · 11%
Score AB1,601 items$4.63$5.29H-E-B · 12%
Score B2,004 items$4.76$5.35H-E-B · 11%
Score C1,752 items$4.93$5.66H-E-B · 13%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Giant Food Stores rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Giant Food Stores: #26 of 49 stores. Cheaper than 24 of the 48 stores it's compared with, prices about 2% below theirs on average.

Cheaper than H-E-B

Cheaper than Giant Food Stores

Prices are periodic snapshots and may differ from your local store.

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