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As of November 11, 2026, H-E-B is cheaper. You'd pay about 17% less for the same groceries at H-E-B than at FoodMaxx.
Calculated by multiplying the average 87¢ price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BMazola Corn Oil Cholesterol Free Heart Healthy$31.50 vs $38.49 at FoodMaxx — save $6.99

Biggest saving at FoodMaxxsmartwater Alkaline With Antioxidant Ionized Electrolyte Vapor-Distilled Water Bottles$11.99 vs $22.98 at H-E-B — save $10.99
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and FoodMaxx.
| Product | H-E-B | FoodMaxx |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.94 | $3.79 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $2.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.99 |
| Nutella Hazelnut Spread with Cocoa | $4.97 | $5.49 |
| Thomas' Original English Muffins | $3.77 | $2.99 |
| Coca-Cola Soda Cans | $8.42 | $10.99 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.47 | $4.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.67 | $1.67 |
| Dave's Killer Bread Organic 21 Whole Grains & Seeds Bread 27 Ounces | $6.42 | $7.49 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $2.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $4.49 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.96 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $3.97 | $4.98 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.12 | $1.49 |
| Spam 25% Less Sodium Meat 12 Oz | $3.72 | $4.49 |
| Total | $56.29 | $62.82 |
H-E-B is $6.53 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | FoodMaxx | CheaperGap |
|---|---|---|---|
| Baby food85 items | $2.43 | $3.13 | H-E-B · 22% |
| Pantry836 items | $3.52 | $4.39 | H-E-B · 20% |
| Bakery173 items | $4.13 | $5.05 | H-E-B · 18% |
| Beverages598 items | $4.54 | $5.51 | H-E-B · 18% |
| Ready meals650 items | $3.93 | $4.76 | H-E-B · 17% |
| Dairy244 items | $4.54 | $5.37 | H-E-B · 16% |
| Frozen122 items | $4.99 | $5.91 | H-E-B · 16% |
| Meat129 items | $5.27 | $6.25 | H-E-B · 16% |
| Snacks688 items | $4.38 | $5.21 | H-E-B · 16% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | FoodMaxx | CheaperGap |
|---|---|---|---|
| Under $31,067 items | $1.95 | $2.40 | H-E-B · 19% |
| $3 to $102,379 items | $4.63 | $5.64 | H-E-B · 18% |
| Over $10125 items | $12.88 | $14.59 | H-E-B · 12% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | FoodMaxx | CheaperGap |
|---|---|---|---|
| $3.72 | $4.34 | H-E-B · 14% | |
| $4.25 | $5.13 | H-E-B · 17% | |
| $4.15 | $5.01 | H-E-B · 17% | |
| $4.18 | $5.17 | H-E-B · 19% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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