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H-E-B vs Food 4 Less

As of October 20, 2026, H-E-B is cheaper. You'd pay about 9% less for the same groceries at H-E-B than at Food 4 Less.

H-E-B vs Food 4 Less at a glance

  • It's not a clean sweep: Food 4 Less is still cheaper on fresh produce (11% less).
  • On the healthiest products (ingredient score A or AB), H-E-B is 9% cheaper.
  • The same 15-product basket costs $48.69 at H-E-B and $56.03 at Food 4 Less.

H-E-B vs Food 4 Less: 3,820 products compared

  • H-E-B: cheaper on 2,965 items — overall winner on average price
  • Food 4 Less: beats H-E-B on 835 items — but loses overall
  • Same price: 20 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.49 at H-E-B vs $4.93 at Food 4 Less
  • Basket savings: save about $8.80 on a 20-item basket at H-E-B (44¢ less per item)

Calculated by multiplying the average 44¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Food 4 Less prices are

  • Within 10%: 1,697 items
  • 10% to 25% apart: 1,595 items
  • More than 25% apart: 508 items
  • Typical gap: 11.4% per item, where the prices differ
  • Bertolli Olive Oil Extra Virgin - 1.5 Liter

    Biggest saving at H-E-BBertolli Olive Oil Extra Virgin - 1.5 Liter$17.97 vs $25.99 at Food 4 Less — save $8.02

  • Chomps Gluten Free Original Mild Turkey Mini Sticks - 14 ct

    Biggest saving at Food 4 LessChomps Gluten Free Original Mild Turkey Mini Sticks - 14 ct$14.99 vs $18.99 at H-E-B — save $4.00

The same basket at H-E-B and Food 4 Less

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Food 4 Less.

ProductH-E-BFood 4 Less
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.97$3.39
Kraft Singles American Cheese Slices 16 Count$3.86$3.49
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$1.99
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.75
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.97$2.00
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$3.49
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.77$4.29
Pop-Tarts Frosted Strawberry Toaster Pastries$3.77$4.29
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.98$3.99
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.36$1.79
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.97$3.59
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$2.50
Hormel Original Pepperoni 6 Oz$4.46$4.99
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$3.49
Gorton's Beer Battered Fish Fillets 10 Count$7.94$11.99
Total$48.69$56.03

H-E-B is $7.34 cheaper on this basket.

H-E-B vs Food 4 Less prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BFood 4 LessCheaperGap
Beverages767 items$4.49$5.21H-E-B · 14%
Frozen136 items$4.85$5.51H-E-B · 12%
Fresh produce59 items$2.25$1.99Food 4 Less · 11%
Pantry851 items$3.67$4.08H-E-B · 10%
Dairy303 items$4.26$4.64H-E-B · 8%
Ready meals506 items$4.11$4.45H-E-B · 8%
Bakery185 items$4.65$4.98H-E-B · 7%
Snacks578 items$4.40$4.74H-E-B · 7%
Meat180 items$5.61$5.98H-E-B · 6%
Baby food240 items$8.13$8.51H-E-B · 4%

H-E-B vs Food 4 Less on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BFood 4 LessCheaperGap
Under $31,358 items$1.99$2.07H-E-B · 4%
$3 to $102,273 items$4.87$5.49H-E-B · 11%
Over $10189 items$17.90$18.78H-E-B · 5%

Healthier groceries: H-E-B vs Food 4 Less

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BFood 4 LessCheaperGap
Score A729 items$3.94$4.28H-E-B · 8%
Score AB804 items$4.07$4.49H-E-B · 9%
Score B1,206 items$4.32$4.71H-E-B · 8%
Score C1,081 items$5.36$5.94H-E-B · 10%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Food 4 Less rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Food 4 Less: #9 of 49 stores. Cheaper than 37 of the 47 stores it's compared with, prices about 6% below theirs on average.

Cheaper than H-E-B

Cheaper than Food 4 Less

Prices are periodic snapshots and may differ from your local store.

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