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As of October 20, 2026, H-E-B is cheaper. You'd pay about 9% less for the same groceries at H-E-B than at Food 4 Less.
Calculated by multiplying the average 44¢ price difference by a standard 20-item grocery trip.

Biggest saving at H-E-BBertolli Olive Oil Extra Virgin - 1.5 Liter$17.97 vs $25.99 at Food 4 Less — save $8.02

Biggest saving at Food 4 LessChomps Gluten Free Original Mild Turkey Mini Sticks - 14 ct$14.99 vs $18.99 at H-E-B — save $4.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Food 4 Less.
| Product | H-E-B | Food 4 Less |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $2.97 | $3.39 |
| Kraft Singles American Cheese Slices 16 Count | $3.86 | $3.49 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.78 | $1.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.50 | $0.75 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $1.97 | $2.00 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.43 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.77 | $4.29 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.77 | $4.29 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $3.98 | $3.99 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.36 | $1.79 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $2.97 | $3.59 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.97 | $2.50 |
| Hormel Original Pepperoni 6 Oz | $4.46 | $4.99 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.96 | $3.49 |
| Gorton's Beer Battered Fish Fillets 10 Count | $7.94 | $11.99 |
| Total | $48.69 | $56.03 |
H-E-B is $7.34 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | H-E-B | Food 4 Less | CheaperGap |
|---|---|---|---|
| Beverages767 items | $4.49 | $5.21 | H-E-B · 14% |
| Frozen136 items | $4.85 | $5.51 | H-E-B · 12% |
| Fresh produce59 items | $2.25 | $1.99 | Food 4 Less · 11% |
| Pantry851 items | $3.67 | $4.08 | H-E-B · 10% |
| Dairy303 items | $4.26 | $4.64 | H-E-B · 8% |
| Ready meals506 items | $4.11 | $4.45 | H-E-B · 8% |
| Bakery185 items | $4.65 | $4.98 | H-E-B · 7% |
| Snacks578 items | $4.40 | $4.74 | H-E-B · 7% |
| Meat180 items | $5.61 | $5.98 | H-E-B · 6% |
| Baby food240 items | $8.13 | $8.51 | H-E-B · 4% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | H-E-B | Food 4 Less | CheaperGap |
|---|---|---|---|
| Under $31,358 items | $1.99 | $2.07 | H-E-B · 4% |
| $3 to $102,273 items | $4.87 | $5.49 | H-E-B · 11% |
| Over $10189 items | $17.90 | $18.78 | H-E-B · 5% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | H-E-B | Food 4 Less | CheaperGap |
|---|---|---|---|
| $3.94 | $4.28 | H-E-B · 8% | |
| $4.07 | $4.49 | H-E-B · 9% | |
| $4.32 | $4.71 | H-E-B · 8% | |
| $5.36 | $5.94 | H-E-B · 10% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
























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