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As of November 11, 2026, Market Basket is cheaper. You'd pay about 6% less for the same groceries at Market Basket than at Foodtown.
Market Basket wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 30¢ price difference by a standard 20-item grocery trip.
Biggest saving at FoodtownHormel Snack Tray Turkey & Cheese - 14.7 Oz$9.99 vs $18.89 at Market Basket — save $8.90
Biggest saving at Market BasketMaxwell House Original Roast Ground Coffee, Canister$14.99 vs $23.99 at Foodtown — save $9.00
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Foodtown and Market Basket.
| Product | Foodtown | Market Basket |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.28 | $3.35 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $5.49 | $3.89 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.75 | $0.83 |
| Nutella Hazelnut Spread with Cocoa | $5.99 | $6.29 |
| Thomas' Original English Muffins | $3.50 | $4.82 |
| Coca-Cola Soda Cans | $10.99 | $10.07 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $8.99 | $5.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.99 | $3.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $3.29 | $2.61 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.99 | $4.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $4.99 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $3.49 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $4.99 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.49 | $1.29 |
| Spam 25% Less Sodium Meat 12 Oz | $5.49 | $4.61 |
| Total | $72.71 | $62.70 |
Market Basket is $10.01 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Foodtown | Market Basket | CheaperGap |
|---|---|---|---|
| Ready meals698 items | $4.85 | $4.28 | Market Basket · 12% |
| Dairy298 items | $5.22 | $4.69 | Market Basket · 10% |
| Frozen89 items | $6.10 | $5.61 | Market Basket · 8% |
| Pantry960 items | $4.08 | $3.74 | Market Basket · 8% |
| Bakery172 items | $5.06 | $4.93 | Market Basket · 3% |
| Beverages683 items | $5.72 | $5.60 | Market Basket · 2% |
| Meat115 items | $5.87 | $5.76 | Market Basket · 2% |
| Snacks625 items | $4.69 | $4.58 | Market Basket · 2% |
| Baby food85 items | $5.31 | $5.25 | Market Basket · 1% |
| Fresh produce27 items | $4.13 | $4.11 | Market Basket · 1% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Foodtown | Market Basket | CheaperGap |
|---|---|---|---|
| Under $31,107 items | $2.23 | $2.06 | Market Basket · 8% |
| $3 to $102,499 items | $5.39 | $5.07 | Market Basket · 6% |
| Over $10186 items | $14.86 | $14.07 | Market Basket · 5% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Foodtown | Market Basket | CheaperGap |
|---|---|---|---|
 Score A587 items | $4.27 | $4.20 | Market Basket · 2% |
 Score AB672 items | $4.70 | $4.42 | Market Basket · 6% |
 Score B1,189 items | $4.86 | $4.56 | Market Basket · 6% |
 Score C1,344 items | $5.38 | $4.98 | Market Basket · 8% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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