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Cub vs Kroger: Which Is Cheaper?

As of September 17, 2026, Kroger is cheaper. You'd pay about 6% less for the same groceries at Kroger than at Cub.

The breakdown — 5,896 products compared

  • Kroger: cheaper on 3,392 items — overall winner on average price
  • Cub: beats Kroger on 1,764 items — but loses overall
  • Same price: 740 items

Kroger wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.35 at Kroger vs $5.69 at Cub
  • Basket savings: save about $6.80 on a 20-item basket at Kroger (34¢ less per item)

Calculated by multiplying the average 34¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Cub: cheaper on baby foods (1%)
  • Kroger: cheaper on fresh produce (30%), frozen (11%), ready meals (10%), pantry (10%), meat (9%), bakery (7%), dairy (7%), snacks (4%), beverages (2%)

Compared across 10 aisles, each averaged separately.

Cheaper in Cub

Ingredient score C
Pop & Bottle Vanilla Cold Brew Oat Milk Latte with Collagen - 8 fl oz

Pop & Bottle Vanilla Cold Brew Oat Milk Latte with Collagen - 8 fl oz

$1.50Cub
$3.00Kroger
Ingredient score C
Oscar Mayer Classic Franks 16 oz 10 pk

Oscar Mayer Classic Franks 16 oz 10 pk

$2.50Cub
$4.99Kroger
Ingredient score B
Samyang Buldak Spicy Chicken Carbonara Ramen Instant Soup Big Bowl, 3.7 oz

Samyang Buldak Spicy Chicken Carbonara Ramen Instant Soup Big Bowl, 3.7 oz

$1.79Cub
$3.49Kroger
Ingredient score A
Once Upon a Farm Organic Fruit & Veggie Puffs - Strawberry, Sweet Potato & Coconut, 1.5 oz

Once Upon a Farm Organic Fruit & Veggie Puffs - Strawberry, Sweet Potato & Coconut, 1.5 oz

$2.14Cub
$3.99Kroger
Ingredient score C
Gerber Snacks for Baby Grain & Grow Puffs Variety Pack - Banana & Strawberry Apple, 4 pk

Gerber Snacks for Baby Grain & Grow Puffs Variety Pack - Banana & Strawberry Apple, 4 pk

$5.63Cub
$10.49Kroger
Ingredient score B
Samyang Buldak Spicy Rose Ramen 5 4.93 oz Bags 24.65 oz

Samyang Buldak Spicy Rose Ramen 5 4.93 oz Bags 24.65 oz

$4.33Cub
$7.99Kroger

Cheaper in Kroger

Ingredient score B
Kraft Easy Mac Original Flavor Mac and Cheese, 11 oz

Kraft Easy Mac Original Flavor Mac and Cheese, 11 oz

$1.50Kroger
$2.99Cub
Ingredient score C
Cheetos Flamin' Hot Mac 'n Cheese, 5.6 oz

Cheetos Flamin' Hot Mac 'n Cheese, 5.6 oz

$1.00Kroger
$1.99Cub
Ingredient score B
Cheetos Bold & Cheesy Mac 'n Cheese, 5.9 oz

Cheetos Bold & Cheesy Mac 'n Cheese, 5.9 oz

$1.00Kroger
$1.99Cub
Ingredient score C
Nissin Beef Flavor Cup Noodles

Nissin Beef Flavor Cup Noodles

$0.50Kroger
$0.99Cub
Ingredient score B
Cheetos Minis Cheddar Cheese Flavored Snacks, 3.63 oz

Cheetos Minis Cheddar Cheese Flavored Snacks, 3.63 oz

$1.67Kroger
$3.19Cub
Ingredient score A
La Preferida Authentic Refried Beans, Creamy

La Preferida Authentic Refried Beans, Creamy

$1.69Kroger
$3.19Cub

Prices are periodic snapshots and may differ from your local store.

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