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Cub vs H-E-B: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 17% less for the same groceries at H-E-B than at Cub.

The breakdown — 7,079 products compared

  • H-E-B: cheaper on 6,177 items — overall winner on average price
  • Cub: beats H-E-B on 889 items — but loses overall
  • Same price: 13 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.41 at H-E-B vs $5.33 at Cub
  • Basket savings: save about $18.40 on a 20-item basket at H-E-B (92¢ less per item)

Calculated by multiplying the average 92¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on frozen (25%), pantry (20%), ready meals (19%), meat (17%), bakery (17%), dairy (16%), beverages (15%), snacks (14%), baby foods (12%)

H-E-B comes out cheaper in every aisle compared.

Cheaper in Cub

Ingredient score C
Serenity Kids Grain Free Puffs Carrot & Beet 1.5 oz 1.5 oz

Serenity Kids Grain Free Puffs Carrot & Beet 1.5 oz 1.5 oz

$2.49Cub
$4.98H-E-B
Ingredient score B
Gerber Snacks for Baby Teether Wheels - Banana Cream, 1.48 oz

Gerber Snacks for Baby Teether Wheels - Banana Cream, 1.48 oz

$1.49Cub
$2.97H-E-B
Ingredient score B
Palmetto Cheese Homestyle Pimento Cheese Spread with Jalapenos 11 oz

Palmetto Cheese Homestyle Pimento Cheese Spread with Jalapenos 11 oz

$2.99Cub
$5.46H-E-B
Ingredient score A
H-E-B Texas Roots Red Potatoes Boil Pack, 3 lb bag

H-E-B Texas Roots Red Potatoes Boil Pack, 3 lb bag

$2.50Cub
$4.48H-E-B
Ingredient score AB
Thunderbird Chocolate Almond Butter Sea Salt Bar, 1.7 oz

Thunderbird Chocolate Almond Butter Sea Salt Bar, 1.7 oz

$1.39Cub
$2.48H-E-B
Ingredient score AB
Think! Delight Protein Bar Chocolate Peanut Butter Pie 1 Bar

Think! Delight Protein Bar Chocolate Peanut Butter Pie 1 Bar

$1.64Cub
$2.88H-E-B

Cheaper in H-E-B

Ingredient score B
Protein One Peanut Butter Chocolate Bars 5 0.96 oz Bars 4 8 ea

Protein One Peanut Butter Chocolate Bars 5 0.96 oz Bars 4 8 ea

$3.87H-E-B
$7.69Cub
Ingredient score C
Protein One Chocolate Chip Protein Bar 5 0.96 oz Bars 4.8 oz

Protein One Chocolate Chip Protein Bar 5 0.96 oz Bars 4.8 oz

$3.87H-E-B
$7.59Cub
Ingredient score A
La Costena Whole Pickled Jalapeño Peppers, 7 oz

La Costena Whole Pickled Jalapeño Peppers, 7 oz

$1.22H-E-B
$2.39Cub
Ingredient score B
Mentos Chewy Mint Roll, 1.32 oz

Mentos Chewy Mint Roll, 1.32 oz

$1.02H-E-B
$1.99Cub
Ingredient score B
Brisk Iced Tea Lemon 12 fl oz 12 Count 12 ea

Brisk Iced Tea Lemon 12 fl oz 12 Count 12 ea

$4.97H-E-B
$9.69Cub
Ingredient score C
Manzanita Sol Apple Soda Soft Drink 12 pk Cans 12 oz

Manzanita Sol Apple Soda Soft Drink 12 pk Cans 12 oz

$4.97H-E-B
$9.69Cub

Prices are periodic snapshots and may differ from your local store.

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