Cub vs H-E-B

Cub vs H-E-B at a glance

• H-E-B is cheaper in all 10 aisles we compared.
• On the healthiest products (ingredient score A or AB), H-E-B is 17% cheaper.
• The same 15-product basket costs $54.59 at H-E-B and $60.26 at Cub.

How far apart Cub and H-E-B prices are

• Within 10%: 1,932 items
• 10% to 25% apart: 3,337 items
• More than 25% apart: 2,208 items
• Typical gap: 17.6% per item, where the prices differ

• 

  Biggest saving at CubSnickers Twix Milky Way And 3 Musketeers Assortment Chocolate Candy Bar Variety Pack - 18 Count$15.99 vs $21.88 at H-E-B — save $5.89

• 

  Biggest saving at H-E-BCollin Street Bakery Fruitcake$28.97 vs $39.99 at Cub — save $11.02

The same basket at Cub and H-E-B

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Cub and H-E-B.

H-E-B is $5.67 cheaper on this basket.

Cub vs H-E-B prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Cub vs H-E-B on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Cub vs H-E-B

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Cub	H-E-B	CheaperGap
Score A1,192 items	$5.13	$4.14	H-E-B · 19%
Score AB1,841 items	$5.31	$4.45	H-E-B · 16%
Score B2,347 items	$5.26	$4.50	H-E-B · 14%
Score C2,104 items	$5.42	$4.56	H-E-B · 16%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

How the Cub vs H-E-B price gap has changed

On Oct 16: H-E-B 16% cheaper. On Nov 11: H-E-B 16% cheaper. Each point is one price update (9 so far).