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Cub vs Hy-Vee: Which Is Cheaper?

As of September 17, 2026, Hy-Vee is cheaper. You'd pay about 5% less for the same groceries at Hy-Vee than at Cub.

The breakdown — 10,544 products compared

  • Hy-Vee: cheaper on 5,714 items — overall winner on average price
  • Cub: beats Hy-Vee on 3,728 items — but loses overall
  • Same price: 1,102 items

Hy-Vee wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.24 at Hy-Vee vs $5.49 at Cub
  • Basket savings: save about $5.00 on a 20-item basket at Hy-Vee (25¢ less per item)

Calculated by multiplying the average 25¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Hy-Vee: cheaper on fresh produce (40%), meat (7%), frozen (6%), ready meals (6%), bakery (6%), snacks (5%), beverages (3%), pantry (3%), dairy (3%), baby foods (1%)

Hy-Vee comes out cheaper in every aisle compared.

Cheaper in Cub

Ingredient score B
C4 Ultimate Godzilla Sour Blue Razzilla Energy Drink 16 fl oz Can 16 fl oz Can

C4 Ultimate Godzilla Sour Blue Razzilla Energy Drink 16 fl oz Can 16 fl oz Can

$2.00Cub
$4.00Hy-Vee
Ingredient score AB
Bloom Juicy Orange Sparkling Energy Drink 12 fl oz Can 12 fl oz Can

Bloom Juicy Orange Sparkling Energy Drink 12 fl oz Can 12 fl oz Can

$2.00Cub
$4.00Hy-Vee
Ingredient score AB
Bloom Strawberry Watermelon Prebiotics Sparkling Energy Drink Can

Bloom Strawberry Watermelon Prebiotics Sparkling Energy Drink Can

$2.00Cub
$4.00Hy-Vee
Ingredient score AB
Bloom Peach Mango Prebiotics Sparkling Energy Drink Can

Bloom Peach Mango Prebiotics Sparkling Energy Drink Can

$2.00Cub
$4.00Hy-Vee
Ingredient score AB
Bloom Glacier Crush Sparkling Energy Drink Can

Bloom Glacier Crush Sparkling Energy Drink Can

$2.00Cub
$4.00Hy-Vee
Ingredient score C
Progresso Pitmaster Steakhouse-Style Steak & Bean Soup, 18.50 oz

Progresso Pitmaster Steakhouse-Style Steak & Bean Soup, 18.50 oz

$2.50Cub
$4.99Hy-Vee

Cheaper in Hy-Vee

Ingredient score C
Nutri Grain Crunchy Bars Honey Oat Flax 10 Count 7 oz

Nutri Grain Crunchy Bars Honey Oat Flax 10 Count 7 oz

$2.00Hy-Vee
$3.99Cub
Ingredient score C
Pop-tarts Frosted Strawberry Toaster Pastries

Pop-tarts Frosted Strawberry Toaster Pastries

$2.00Hy-Vee
$3.99Cub
Ingredient score C
Nutri Grain Crunchy Bars Chocolate Chip Chia 10 Count 7 oz

Nutri Grain Crunchy Bars Chocolate Chip Chia 10 Count 7 oz

$2.00Hy-Vee
$3.99Cub
Ingredient score C
Pop-tarts Frosted Cherry Toaster Pastries

Pop-tarts Frosted Cherry Toaster Pastries

$2.00Hy-Vee
$3.99Cub
Ingredient score B
Core Power Protein Shake Strawberry Banana 26g Bottle 14 fl oz 14 fl oz

Core Power Protein Shake Strawberry Banana 26g Bottle 14 fl oz 14 fl oz

$2.00Hy-Vee
$3.99Cub
Ingredient score A
So Good So You Immunity Probiotic Shot Vitamins C & D3 1.7 fl oz

So Good So You Immunity Probiotic Shot Vitamins C & D3 1.7 fl oz

$2.00Hy-Vee
$3.99Cub

Prices are periodic snapshots and may differ from your local store.

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