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CityMarket vs H-E-B: Which Is Cheaper?

As of September 17, 2026, H-E-B is cheaper. You'd pay about 13% less for the same groceries at H-E-B than at City Market.

The breakdown — 4,212 products compared

  • H-E-B: cheaper on 3,660 items — overall winner on average price
  • CityMarket: beats H-E-B on 521 items — but loses overall
  • Same price: 31 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $4.79 at H-E-B vs $5.51 at CityMarket
  • Basket savings: save about $14.40 on a 20-item basket at H-E-B (72¢ less per item)

Calculated by multiplying the average 72¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • H-E-B: cheaper on beverages (18%), frozen (18%), pantry (12%), ready meals (12%), snacks (12%), meat (11%), bakery (11%), baby foods (10%), dairy (9%), fresh produce (1%)

H-E-B comes out cheaper in every aisle compared.

Prices are periodic snapshots and may differ from your local store.

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